Strava, the premier global online community for athletes, has announced that Backbone Media will manage its domestic public relations.
and Strava both embody and live the brands they are and represent,”
says Erik Joule, Strava’s chief marketing and commerce officer. “We both
believe in the power of human potential. We also believe that running
and cycling are the ultimate endurance sports, testing the boundaries of
human possibilities. The strategic horsepower of Backbone as well as
their ability to communicate stories in the most authentic and genuine
of ways is why we are most excited to come together as a team.”
in 2009, Strava operates at the intersection of technology and fitness,
enabling cyclists and runners to track, measure, and share their
training, races, and adventures with a highly engaged community of
athletes around the world. Strava recently announced its Apple Watch app
and introduced native photos, and will launch a number of important new
products designed for runners and cyclists in the coming months.
of us at Backbone have been religious Strava users for years—it’s tool
we use for motivation and inspiration,” says PR Director Ian Anderson.
“Strava has grown into one of the most recognizable brands in the
cycling space and we’re excited to help Strava expand its community of
runners, while staying true to its roots in bike.”
About Backbone Media:
Backbone Media targets,
engages and inspires the active lifestyle market through public
relations, social media, content creation and media planning and buying.
For over 16 years, Backbone has worked with leading outdoor gear,
apparel, technology, food and beverage brands, as well as tourism
destinations around the world. Backbone has offices in Carbondale and
Denver, Colorado, and Jackson, Wyoming.
About Strava: Strava
unlocks the potential of a global community of athletes. Strava’s
innovative mobile apps and website connect, motivate and inspire runners
and cyclists throughout their experience, from exploration and
adventure to training and competition. Designed by athletes, for
athletes, Strava unites millions from around the world every day through
the sports they love. www.strava.com
Source Strava by press release ©