Combining Faction’s award-winning product development expertise and global ski distribution with Roxy’s unique women’s-specific focus and formidable marketing reach has already generated a strong positive response from retailers.
“As an independent we saw the potential with Roxy to create something special integrating performance and design to create a beautiful, versatile range of skis,” The Faction Collective co-founder and Design Director Tony McWilliam explains. “We liked what Roxy was doing with collaborations like Diane von Furstenberg and with our design-focused philosophy we created a strong, innovative line to appeal to riders across skiing styles from freeride or freestyle to those who enjoy the piste.”
“This project builds on strengths that have made Faction one of the fastest-growing snowsports companies today,” co-founder and CEO Alex Hoye adds “We obsess about product and design, we’re global and we move fast. After the line is released, we actively engage with our athletes, retail partners and fans online and on snow to get the word out and to hear what we have to do to make them better. To push the limits of action sports today you have to do it all.”
Inspired by the need to deliver innovation at every stage from bottom-up product development to a 30-country sales network for the exclusive licensing agreement, Faction has formed a new design and distribution division, Full Stack Supply Co.
|Faction© Co-founders Alex Hoye (left) and Tony McWilliam (right)|
The Faction Collective was formed in 2006 by a group of skiers and friends. By pushing the boundaries in design and with a focus on innovation and fun, Faction is consistently recognized with awards including Skiing Magazine’s ‘Ski of the Year’ and film festival nominations for their webisode series We Are The Faction Collective.
The Faction Collective’s international team operates out of offices in Verbier, Switzerland, Breckenridge, Colorado and Shoreditch, England. Roxy hardgoods will be designed and sold by Faction’s Full Stack Supply Co. division under exclusive license. For further information on Roxy hardgoods or Faction Skis contact: firstname.lastname@example.org or email@example.com.
Additional imagery and Faction product information can be found in the Dropbox
The webisode series and other videos can be found on the Faction Vimeo.
Roxy is a brand of Quiksilver, Inc. (NYSE: ZQK), the world's leading outdoor sports lifestyle company which designs, produces and distributes a diversified mix of branded apparel, surf and swimwear, winter sports equipment, footwear, accessories and related products. The Company's apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage.
Source Faction Collective by press release ©