From superior product for outdoor fun to inspiring give-back programs, KEEN is stepping up its game on all levels as the brand enters its second decade. Led by a commitment to U.S. manufacturing, the recent launch of UNEEK, a growing focus on its Hybrid.Care giving programs, and its new Innovation Lab in Portland – not to mention the infusion of new leadership in President Steve Meineke and VP of Creative Michael Minter – this year KEEN has assembled a stout, dynamic foundation to fuel the company into the future and has chosen Verde to join in the ride.
"Verde is a natural partner for KEEN as we expand our direction, product offerings, and give-back programs that lead the way in defining our brand," said Meineke. "As we grow, Verde's experience, integrated approach to brand communications, and depth of resources will elevate our brand's influence and complement our growth trajectory as we deepen connections with our current fans and reach out to future KEEN fans."
Working with Verde, KEEN will unleash integrated tactics and strategy to amplify the brand's visibility and engagement through passion-driven creative brand storytelling and fresh product collections.
Tapping into a dedication for doing the right thing, organization stories, and people that drive change, the KEEN Effect program will be a highlighted area of focus for KEEN. Started in 2014, fan-activated KEEN Effect awarded $100,000 to 25 non-profit organizations to help increase responsible outdoor participation. In its inaugural year, the program funded projects that allowed almost 24,000 people to get outside in over seven countries around the world. Verde will help KEEN bring these amazing stories to life and will build exposure for all the funded projects in 2015.
"KEEN is nothing short of a legendary brand and they are just beginning their second decade. The company continually surprises its fans and followers with amazing product and inspiring ways to give back," said Kristin Carpenter-Ogden, Founder and CEO of Verde. "We are excited to work with the great people at KEEN, and to mark our partnership, Verde will be offering complimentary communications training to the 2015 KEEN Effect grant recipients, as well as public relations support to one lucky grantee – as a value add of KEEN."
Inspired by a love of the outdoors, KEEN Inc., manufacturer of hybrid outdoor and casual products, including footwear, clothing, and accessories, is dedicated to creating quality products that support the lifestyles and outdoor adventures of active people around the world. KEEN products can be found online and through more than 5,000 retail locations in more than 60 countries, as well as in KEEN Garage retail stores in the U.S., Europe, and Asia, where fans can enjoy the branded experience. The company operations and culture reflect a stand-out commitment to building a strong community and a healthier planet so that all can create, play, and care.
Learn more at http://www.keenfootwear.com.
About Verde Brand Communications
Verde Brand Communications is a full-service agency offering services in public relations, digital media, content development, marketing, paid media, branding, events, and strategic consulting. Verde works with more than 40 brands in the outdoor, active lifestyle, cycling, snowsports, action sports, consumer electronics, and wellness markets. It has offices in Durango and Boulder, Colorado, and Jackson, Wyoming.
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