Nike vs. Adidas: World Finance Reviews the History of Two Brand Titans
With a wealth of international sporting stars brandishing their boots, shirts and socks, the Nike swoosh tick and the Adidas trademark three stripes are ever-present at nearly all major sporting events on the planet. Looking back to the FIFA World Cup, for example, the battle between the two brands was the most-often fought fixture in the competition, and the financial rewards for the winner even greater than the tournament trophy itself. In the latest World Finance magazine, we analyse how the brand battle will play out in the years ahead.
Also in the November-December issue of World Finance is an in depth look at Ebola's economic toll, Detroit's regeneration and Paraguay's transition from dictatorship to democracy, as well as a host of features focusing on a range of business and finance-related topics. For the latest stories in banking, wealth management, markets, infrastructure and strategy, World Finance offers an insight into the health of the global financial market, and the many opportunities and challenges contained within.
For an in-depth look into the issues shaping the global economy of today, the November-December issue of World Finance is available to read online and in print now.
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