Icebreaker Merino Announces Partnership with Antarctica New Zealand

AUCKLAND, New Zealand, Tuesday, November 18, 2014 Icebreaker, the world’s leading New Zealand merino wool outdoor apparel company, is proud to announce a partnership with Antarctica New Zealand, the Crown Entity responsible for developing, managing and executing New Zealand Government activities in Antarctica and the Southern Ocean.

As part of the partnership, Icebreaker will provide merino wool base layers and accessories to the Antarctica New Zealand team, who conduct research in below freezing temperatures all year round.

“Icebreaker is thrilled to partner with Antarctica New Zealand - our ethos are perfectly aligned,” says Jeremy Moon, Founder of Icebreaker. “We have a shared mission to build upon the way we interact with nature, a passion for collaboration, acting with integrity, and a sincere commitment to protecting the environment.”

The Icebreaker layering system will be an integral element of the gear worn by the Antarctica New Zealand team in an environment where temperatures can plummet to – 50°C. Through this ongoing partnership, the Antarctica New Zealand team will be outfitted in Icebreaker’s warmest merino wool mountaineering socks and classic 200-weight Oasis Crewe. These items provide a ‘next to skin’ fiber that is perfect for this climate, wicking away moisture and containing millions of tiny air pockets that trap body heat to maximize warmth.

"Icebreaker base layers keep our team comfortable and warm in the harshest Antarctic conditions,” says Jeanine Begg, General Manager Marketing and Communications, Antarctica New Zealand. "The team are proud to be wearing an iconic kiwi brand which is globally recognised and adds to our culture."

About Icebreaker

Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Auckland, New Zealand, and is sold in more than 4000 stores in 50 countries; at Icebreaker retail stores in New Zealand, Australia, Canada and the United States and online at Icebreaker.com. Please visit media.icebreaker.com for more information about Icebreaker, and jeremymoon.me for more information on Icebreaker founder Jeremy Moon.

About Antarctica New Zealand

Antarctica New Zealand is the Crown Entity responsible for developing, managing and executing New Zealand Government activities in Antarctica and the Southern Ocean, in particular the Ross Dependency. Antarctica New Zealand manages Scott Base, New Zealand’s Antarctic research station.  They maintain New Zealand’s operational presence in the Ross Dependency for the benefit of present and future generations of New Zealanders.  Key activities include supporting scientific research, conserving the intrinsic values of Antarctica and the Southern Ocean and raising public awareness (in part through arts, media and youth programmes) of the international significance of the continent.
Learn more at: www.antarcticanz.govt.nz

For further information: Shana Frahm Icebreaker Media Relations (323)8559884 shana.frahm@icebreaker.com Jeanine Begg General Manager Marketing and Communication Antarctica New Zealand 021 029 88327 j.begg@antarcticanz.govt.nz 

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