Petzl America is pleased to announce a new
partnership with Figure 8 Sales. As of January 2014, the
Minneapolis-based Figure 8 Sales, headed by James Loveridge, has become a
part of the Petzl America outside sales team, representing the Petzl
line in the Midwestern U.S.
Hailing from
Minneapolis, Loveridge has been an avid climber for 23 years. As such,
he has a deep understanding of the Petzl end-user, as well as
exceptional hands-on experience with Petzl products. Loveridge also
brings 12 years of experience as an outdoor industry sales rep in the
Midwest to his new position.
Loveridge previously
owned and operated an outdoor shop in Marquette, Michigan, and worked as
the Vendor Sales Manager at Quality Bicycle Products in Bloomington,
Minnesota. He currently serves as the president of the non-profit
Minnesota Climbers Association.
"All told, James' skill
set gives him the rare opportunity to see the industry from a buyer's,
sales rep's, climber's, and distributor's perspective,” says Petzl
America Sales Director Tom Adams. "Petzl America is excited to have
Figure 8 Sales as a part of our team."
"Having used Petzl gear
for over 20 years, I know and trust the brand,” Loveridge said. "I
already feel part of the team and believe our values and style of doing
business are well matched. Plus, I’m really stoked to be servicing my
Midwest dealers again! After more than a decade working with folks, you
build relationships that go beyond just doing business. I look forward
to continuing to develop partnerships with my dealers and am excited to
help them grow their business with Petzl."
Figure 8 Sales will be
representing the Petzl Sport product line for dealers in Illinois, Iowa,
Indiana, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota,
South Dakota, and Wisconsin.
To make contact, e-mail James Loveridge
at: james@figure8sales.com.
About Petzl
Petzl America is the North American division of Petzl,
headquartered in France. For over 50 years, Petzl has developed
innovative tools and techniques used by those who work and play in the
vertical world. Today, the Petzl brand is closely associated with
adventure, exploration, rescue, and many notable exploits in the worlds
of rock climbing, caving, and alpinism. In the professional market,
Petzl is a world leader in work-at-height, fire and rescue, and tactical
equipment and techniques. A family-owned business, Petzl is committed
not only to quality and innovation, but also to giving back to the
communities that have made us so successful.
For more information, visit
www.petzl.com.
By press release
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