This positioning of The TENTS onto the main floor of PROJECT, continues the transformation toward an upscale sophisticated trade fair, giving attendees the ability to easily navigate from one destination to the next. Its modern look will also be echoed onto the PROJECT show floor giving surrounding booths an airy and open ambiance. New luxury booth packages will be made available to contemporary sportswear exhibitors.
After a successful launch at PROJECT NYC, the new neighborhood Tomorrow will make its PROJECT Las Vegas debut, with a collection of the world's most innovative and emerging designers. Brands featured will include Audience by Petrou/man, The Good Flock, Outclass, Icarius, and Superior Twill.
PROJECT Grooming has expanded in its second season in Las Vegas and will highlight men's finest personal care essentials from brands including Brooklyn Grooming, RPL Maison, and Edwin Jagger.
Blogger PROJECT, led by Marcus Troy, will encompass the most influential online menswear enthusiasts in the market - including Monsieur Jerome, Scout Sixteen, Dapper Lou and One Dapper Street. Members will select winners of the Blogger Awards, who will receive an engraved champagne bottle, courtesy of LVMH.
The digital media experts will also have access to a photo studio, which will be used as a styling lounge were bloggers will model and feature the upcoming season's styles and trends - keeping their followers in the know.
Two additional guest lounges will be positioned on PROJECT's floor: one in the Surf neighborhood, and another in the Denim section, with a music listening area for attendees to recharge and connect.
The PROJECT show bags will be provided by AG Jeans
Outside the Convention Center, food trucks such as TacoFest, SausageFest, Lobster Me, Ben's BBQ, and Sauced will be offering a variety of lunchtime options.
The Official PROJECT party will be hosted at Marquee with PROJECT brand Moods of Norway hosting, and a special performance by A$AP Ferg.
ABOUT PROJECT
Held bi-annually in New York and Las Vegas, PROJECT is the world's preeminent contemporary fashion trade event, encompassing PROJECT and THE TENTS @ PROJECT. Bringing expertise and relevance to the global fashion industry through a highly merchandised approach, PROJECT creates destinations where innovation, commerce and service converge.
For more information, please visit www.projectshow.com.
ABOUT MAGIC MARKET WEEK
MAGIC MARKET WEEK is the most comprehensive global market week for contemporary fashion and the largest destination for fashion buyers and brands in the world. Every February and August, the industry gathers in Las Vegas for inspiration, connection, and to shop a portfolio of ten expertly merchandised and curated shows across every category, trend and price point. In fueling the business of fashion, MAGIC MARKET WEEK impacts what the world is wearing.
For more information, please visit www.magiconline.com
By press release
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