In CHINA AND TAIWAN Mí Lè Health Technology Co., Ltd, has taken upon it to introduce FootBalance in the market place. They have many years of experience from the very specific retail environment in that part of the world. The official launch happened during the Beijing ISPO earlier this year and FootBalance has now recently launched with Tutwo (Xieman) Outdoors Co. at their flagship location in Zhengzhou.
“We have high expectations on the partnership with Mí Lè Health Technology and the Tutwo Outdoors company, the latter being one of China’s leading outdoor retail concepts,” says Tassos Karamouzis, Sales Director of FootBalance.
In South East Asia FootBalance has signed a distribution agreement with Enorme Pte Ltd, a well funded distributor with vast experience from the retail landscape of the region and a widespread business network. Enorme Pte Ltd and it’s partners recently launched the first FootBalance concept store in Penang, Malaysia and they are in the process of rolling out the FootBalance concept through a number of retail chains.
Also MAX SPORTS PL has added FootBalance custom-made footwear and insoles in their product offering in Australia earlier this year. MAX Sports has a well-established business network in Australia in the sporting goods segment and has already placed FootBalance at a number of retail locations with more to follow.
In each country retailers will deploy the Footbalance system to more efficiently help customers select the right shoes for their own foot type and to customize their selection for a perfect fit. The Footbalance store concept - a comprehensive foot-analysis and individually moulded insoles made directly on-site by the retailer - has attracted a great deal of interest both in Europe and in North America.
Further information:
Tassos Karamouzis, Sales Director New Markets, FootBalance System Ltd, +46 (0)73 4449981
Source Footbalance
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