Oboz president and founder John Connelly said, “I am very pleased to be working with the Bollin Group. They are an established partner with strong networks in outdoor and footwear. The UK will be a significant global opportunity for us, and help us build on our six years of solid growth.”
The Bollin Group (www.bollingroup.com) owns a number of well-known, high quality outdoor brands, including Bridgedale socks, Mountain Equipment, Sprayway, Hilly Clothing and Ronhill. Additionally, it owns Burton McCall Ltd—which provides a unique multi-channel distribution service for premium brands in the UK. Burton McCall distributes Victorinox, Maglite, Stanley, Felco and other brands.
Oboz’ distribution will be managed by Ian Christian, Brand Director of Sprayway.
“I am delighted to be working with such a fantastic brand as Oboz,” said Christian. “Oboz creates a superb product and they have a strong ethic, including their One More Tree program where a tree is planted for every pair of shoes sold. Plus it gives our retailers what they have been asking for—footwear—so Oboz fills the puzzle with the piece that was missing.”
Christian, who will manage the Oboz launch and distribution in the UK, can be contacted at Ian.christian@sprayway.com or by calling +44 161 366 5020.
About Oboz
Oboz (www.obozfootwear.com) creates ‘True to the Trail™’ outdoor footwear inspired by the wild environs spanning the region near the company’s Bozeman, Montana home. ‘The Oboz’ is a place for exploration, play and work, as well as a state of mind that has deep respect for the area’s rich natural heritage. Oboz shoes—which debuted in stores in 2008—are designed to have meaningful innovation, steadfast performance and recognizable quality. Oboz plants a tree for every pair of shoes it sells through Trees for the Future (www.treesforthefuture.org) an international organization that improves livelihoods in developing countries through beneficial tree planting.
By press release
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