Sports Events : LOWA Plans Strong Presence at Ouray Ice Festival

LOWA Boots is planning a very visible and strong presence at the 2014 Ouray Ice Festival, the largest such festival in North America, that will take place January 9-12 in Ouray, Colorado.  For the second year running, LOWA will sponsor the Hari Berger Speed Climbing Competition to honor the legendary athlete who won three Ice Climbing World Championships while wearing LOWA boots.  

Amid the festival-like atmosphere, the LOWA boot tent will be stocked for event participants to test drive world-class demo product including the Weisshorn GTX®, Mountain Expert GTX® EVO, Ice Comp IP GTX® and the Latox XT models.

Hari Berger was an all around champion competition ice climber before he lost his life in 2006 in an accident while climbing in Austria…but his legacy lives on.  LOWA’s sponsorship of the event doubles the Festival’s cash prize opportunities. The Competition will be held on Sunday, January 12. There will be individual men’s and women’s classes, each with $2000 in first place prizes, second place of $1000 and $500 for the third place finishers.

LOWA ambassador, Carlos Buhler, will be a special guest and on hand to answer questions, teach classes and lead climbs. With major ascents on five continents, including the first (and only) ascent of Mt. Everest via the east Kangshung Face from Tibet, Carlos is considered one of the most accomplished mountain climbers in the world. His specialty is high-standard mountaineering characterized by small teams, no oxygen, minimal gear and equipment on ascents of difficult routes in challenging conditions.

Colorado climbers and LOWA ambassadors, Jim Davidson and Chad Peele, will also be on hand throughout the festival. Jim’s book, The Ledge: An Adventure Story of Friendship and Survival on Mount Rainier, was a 2011 best seller with adventurists across the country.  Chad lives in Ridgway, Colorado where he guides in and around the Ouray Ice Park. He is also lead guide and supervisor for Rainier Mountaineering Inc. (RMI) and is a certified Rock and Alpine Guide through the American Mountain Guides Association (AMGA).

The boot tent team will be led by Chad Gallwitz, LOWA’s experienced sales representative in the Rocky Mountains. Representing the LOWA factory, Rolf Eberhard, a veteran of numerous summits including one on Mt Everest, will be in the tent and on hand to award the Hari Berger Competition prizes. Assisting Chad and Rolf will be Christian McConnell from LOWA’s U.S. office.

For information on all festival activities, click on the following link: http://ourayicepark.com/ice-festival/    

LOWA Boots LLC, with headquarters in Stamford, Connecticut, is a partnership with LOWA Sportschuhe Gmbh founded in 1923 and based in Jetzendorf, Germany. The U.S. company, launched in 1996, sells, markets, and distributes a complete line of four season outdoor footwear for walking, hiking, backpacking, and mountaineering as well as everyday use. In addition, LOWA offers collections of specialized footwear for field sports and professional task force use.

By press release.


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