URBAN BEACH LAUNCH FIRST EVER A/W LIFESTYLE CLOTHING RANGE AT ISPO 2014

Urban Beach will be premiering their first ever Autumn/Winter collection of lifestyle clothing, footwear and accessories at ISPO Munich 2014, January 26-29.  The brand which has an established Summer clothing offering, has continued to make strides forward having only launched their first Winter technical range at ISPO last year.

The new AW15 clothing range has been designed by Urban Beach’s UK in-house design team and overseen by Scott Eden (previously Creative Director at Weird Fish and Product Director at Animal). Inspired by a passion for adventure, outdoor elements and board sports culture the collection offers up to 280 new pieces and features two new colour stories: ‘Wanderlust’ a rustic colour palette with strong influences from the modern explorer with nautical undertones’ and ‘Dark Rider’ a colour story based on a futuristic world of active sports.

“It is our most progressive offering to date from a design and garment perspective and the colour stories approach to design means that the new range merchandises well when creating in store areas,” said Simon Hampton, Head of Sales and Marketing. “Alongside this we have pursued our strategy to design fit for purpose product that hits competitive price points where we feel there is a growing gap in the market.”

The new lifestyle collection will be displayed alongside Urban Beach’s new 2014/15 Winter technical range of jackets, salopettes and accessories, featuring team rider tested and approved garment technology coupled with typically competitive price points with good margin.

Urban Beach is looking to build on the success achieved in 2013. The brand is looking for new international distribution partners to expand its network even further, complementing the efforts of their established international distributors (France, Germany, Benelux, Poland, Italy, Russia and Malta) as well as their 500+ dedicated UK stockists.

Those interested in paying Urban Beach a visit at ISPO Munich 2014 can find them at Stand 208 in Hall A2.

Take a sneak peak at the new Urban Beach AW15 catalogue today.

About Urban Beach:

Urban Beach is a British lifestyle clothing brand, which since ’94 has designed clothing, footwear and bags for our friends and customers to use, from coastline to mountain top and everything in between. Our ranges are created for the lifestyles that we live, inspired by adventure and supported by our professional team riders and ambassadors. Our products are designed to remind you of outdoor elements, to be used wherever you dare, for the action that you seek. All of our products are designed in the UK. The brand is owned by Wilton Bradley Ltd.