Award :Skechers Performance Named U.K.'s Sports Footwear Brand of the Year

Skechers USA, Inc. announced that the Skechers Performance Division was named the Sports Footwear Brand of the Year at The Footwear Industry Awards in the United Kingdom. This achievement follows a year when Skechers Performance received eight awards from major international running and fitness publications recognizing its innovative footwear product.

The prestigious annual event, held on Feb. 17, 2013 during the Moda Footwear Show, was organized by Datateam Business Media with support from industry players including British Footwear Association (BFA), Independent Footwear Retailers Association (IFRA), the Society of Shoe Fitters (SSF) and Footwear Today. The group recognizes excellence at every level and Skechers won over a strong competitive field that included Nike, Hi-Tec, Clarks and Vibram. Skechers was also an overall nominee for Men’s Footwear Brand of the Year.

“It’s always a great feeling to be recognized by our peers,” began Michael Greenberg, president of Skechers, “especially when the recognition comes for a challenging field and our steps into the performance world began in 2011 with the launch of the Skechers Performance Division. We’re extremely proud that our pioneering performance technology is being embraced by critics in the media, elite runners like Meb, and casual enthusiasts for the sport. We hope that as we leverage our innovations into a wider collection of performance product, more and more people around the globe will turn to Skechers for performance footwear built for running, walking, golfing, hiking and more.”

Skechers GOrun is a lightweight running line featuring revolutionary technology that promotes a midfoot strike and GOimpulse sensors for a responsive experience. Elite marathon runner Meb provides the Skechers Performance Division with ongoing expert insight by testing and consulting on the design of shoes like the all-new Skechers GOrun 2, the pro-level Skechers GOrun speed racing line, and other high-performance product currently in development. Plus, on the more casual side, Skechers GOwalk is the foundation for a collection of performance walking shoes and Skechers on-the-GO fuses performance technologies with iconic design and style.

In an effort to build the brand across the United Kingdom, Skechers Performance is the Official Footwear Sponsor of both the London and Blenheim triathlons and the Headline Sponsor of the Milton Keynes Marathon. In addition, Meb returns to competition at the upcoming New York City Half Marathon followed by the Boston Marathon in April, and the Skechers Performance Division continues to appear at marathon expos from New York to Paris to Tokyo.

( Source SportsOneSource )