Web news : Keen to Launch Twitter Campaign Around CNX Launch

In late March, Keen will be hitting the road on a Twitter tour of several cities along the West Coast introducing the CNX collection through a series of fun and daring challenges to its Twitter fans.

Others can follow where the Keen team is with the #BraveNewToes hash tag for a chance to win a pair of shoes.

The CNX collection from Keen brings fresh thinking to lightweight footwear while providing the essential Keen fit and protection. Designed to feel like a natural extension of the foot, each of the 20 CNX styles weighs 10 ounces or less each and was created to take people on brave new outdoor adventures.

Available in styles for the waterfront, trail and around-town categories for men, women and kids the CNX styles share the following features to achieve essential Keen fit and feel:

Low profile - The durable midsole with a four millimeter heel-to-toe drop positions the foot in a truer stance to the ground encouraging natural movement without sacrificing support or comfort.

Tried and true Keen fit – The underfoot design features a slight ridge under the base of the toes, a contoured arch, and secured heel cup which provides the wearer just the right amount of protection.

Simplified upper construction – The simpler design eliminates layers of material for a better fit.

"We’ve lightened up an entire line of footwear with each shoe weighing in at less than 10 ounces, but kept the fit and protection that made Keen famous," said Ron Hill, vice president of merchandising at Keen. "City, trail or water, the new CNX collection is ready to protect brave new toes to play on all terrains."

( Source Keen through SportsOneSource )