Gear and accessory guide issued at 2013 Outdoor Retailer Winter Market
ALBANY, New York – (March 5, 2013) -- PrimaLoft®, the world leader in high performance insulations and performance fabrics used in leading outdoor and fashion brands, home furnishings, work wear and military applications, is proud to announce their performance insulation technology garnering multiple placements in the O.R. Daily Editors’ Picks at the 2013 Outdoor Retailer Winter Market show at the Salt Palace Convention Center, Salt Lake City, UT from January 23-26, 2013.
“To be included in the O.R. Daily ‘Editors’ Picks’ is a strong statement to the level of trust our brand partners have towards our insulation technology,” stated Michael Joyce, president and chief executive officer of PrimaLoft, Inc. "As a leading ingredient brand, we are committed to be part of our brand partners efforts and success as they push the envelope in design and functionality in today’s outdoor industry.”
For 2013, PrimaLoft® was selected as an “Editors’ Pick” for being a key component in The North Face THERMOBALL™ powered by PrimaLoft® Collection. PrimaLoft® also received “Editors’ Pick” mentions for their inclusion in the INOV-8 Race Elite 200 Thermoshell jacket and the ROCKY S2V Substratum Hiker hiking boot. The Editors’ Picks are awarded by the staff at SNEWS.
Founded in 1983, SNEWS spotlights the best, most reliable, outdoor, winter sports and fitness industry news source for: late-breaking insider news, trend reporting, business education and dynamic product reviews and information on today’s outdoor industry.
To learn more about PrimaLoft®, visit www.primaloft.com, and follow the PrimaLoft® conversation online at Facebook and Twitter.
About SNEWS:
Founded in 1983, SNEWS spotlights the best, most reliable, outdoor, winter sports and fitness industry specialty news source for: late-breaking insider news, trend reporting, business education and dynamic product reviews and information on today’s outdoor industry. For more information, log onto: http://www.snewsnet.com.
About PrimaLoft®:
PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is the research and development leader in high performance insulations and performance fabrics, which provide warmth and comfort from head-to-toe. Its family of products is manufactured in the U.S., Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.PrimaLoft.com.
Rich Meddaugh /PrimaLoft, Inc./ richard.meddaugh@primaloft.com / (518) 445-2226
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