Trade show :Accell Group Greatly Expands Presence at DealerCamp

The Accell Group will exhibit its Raleigh Bicycles, Diamondback, Currie Technologies, Seattle Bike Supply (SBS), Lapierre and Redline brands at July’s Bike DealerCamp 2013. The showing marks Accell’s bigger empsis on North America since acquiring Raleigh and its Diamondback brand and Currie Technologies last year.

DealerCamp, produced by Lifeboat Events, will host its fourth-annual experiential buying opportunity in Park City, UT, July 25-27. Saturday, July 27 will be open to the general public.

“DealerCamp’s venue offers the open-air environment that our products deserve. We believe that bikes reveal their full potential and performance capabilities when they are ridden, and DealerCamp has made it that clear that they agree with their motto: Meet, Ride & Decide, ” said Chris Speyer, Executive Vice President of Product and Marketing at Raleigh America, Inc. “We are excited to be partnering with DealerCamp this year.

Raleigh Bicycles offers a broad spectrum of bicycles including road, mountain, cyclocross, and commuter for all ages and abilities. Raleigh focuses on supporting the commuter, the family and local cycling, and partners with numerous non-profits around the U.S. each year to help grow the sport, including Ride2Recovery.Raleigh also sponsors Raleigh UK and Raleigh/Clement competitive cycling teams. At DealerCamp, Raleigh will host the third annual Midsummer Night’s Cyclocross Race and Ride2Recovery Honor Ride events.

Currie Tech is a leading manufacturer of hybrid electric bicycles and scooters. Currie Tech aims to promote sustainable short-distance mobility and active recreation, while providing products that allow consumers to rediscover the fun of riding a bicycle.

Diamondback designs and builds performance bicycles for every rider at every level. From its roots in the BMX world to new innovations in road, hybrid and full-suspension mountain technologies, Diamondback continues a legacy of building the finest bikes for today’s most aggressive riders. Last year, the Podium 7 road bikes delivered unrivaled quality and performance. Diamondback’s 2014 line will be revealed at DealerCamp.

Seattle Bike Supply is an international wholesale distributor of bicycles & bike components. They sell exclusively to bicycle dealers, and provide quick shipping from four warehouse locations in the US and one location in France. SBS distributes tens of thousands of bike parts and accessories, from over 150 of the most innovative bike brands in the market. SBS brands, including legendary BMX brand Redline and French-made Lapierre bikes, XLC Parts and Torker bikes will also be present at DealerCamp.

“It has been great having the support of Raleigh America this year in an effort to make DealerCamp a well-rounded and productive business experience for the nation’s top dealers. We couldn’t be more thrilled that all of these brands will exhibit this year,” said Lance Camisasca, president of Lifeboat Events. “Between the roster and the rides we have planned, DealerCamp is a must-attend industry event of the year!”


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( Source SportsOneSource )