Proof, the global leader in Sustainable Eyewear entered the industry in 2010 with its handmade all wood collection. In late 2011 Proof introduced the ECO collection blending environmentally friendly, biodegradable Cotton Acetate frames with certified woods accents. At its inception, Proof’s entire line has been completely sustainable, making Proof the only Eyewear Company to offer a 100% Sustainable collection.
“Since day one Proof has been the leader in Sustainable Eyewear. Our commitment to developing new forms of Environmentally Conscious Eyewear is reflected in our new ECO collection. The Eco Collection, in addition to our wood offering provides a 100% Sustainable line that solidifies our position as the pioneers in Environmentally Conscious Sustainable Eyewear,” said Seth Quackenbush the VP of Sales for Proof Eyewear.
Proof founder Brooks Dame added, “We are proud to push the envelope in Sustainable products by creating natural and unique Eyewear. Proof is doing things that have never been seen before. We are pioneering techniques and styles that are instant classics which our customers love. The quality of craftsmanship and our commitment to our Sustainable roots are unparalleled. We are proud to showcase our ECO acetate frames, many of which are infused with wood and other natural accent materials, something that has never been done before. We are the only Eyewear Company to offer a 100% Sustainable collection and we stand behind our heritage as pioneers in this category.”
The Fall Winter ECO collection includes new models The Scout, Cosmo, Bannock, Chinook, Donner and the Ontario ECO Edition. The 6 new Eco frames debuted at Surf Expo and are shipping globally now.
Please contact Seth Quackenbush at seth@iwantproof.com or your representative for more details on the ECO Collection and other Environmentally Sustainable products in the Proof line.
Please visit www.iwantproof.com to view the entire collection.
About Proof
Proof Eyewear, the leader in Sustainable optics got its start in a garage in Eagle, Idaho in 2010. The founders, 3 brothers, grew Proof to an internationally known brand that is loved the world over. The roots of Proof began with the founders’ Grandpa Bud. He opened a small sawmill almost 60 years ago. Despite setbacks, Bud’s small business was able to prosper with a lot of hard work and tenacity; he eventually grew that small sawmill into a nationally recognized company. Bud’s work ethic was instilled in Proof’s founders, they grew up with “sawdust in their veins” working with wood in the mill. They pride themselves on providing original products that are handcrafted from sustainable materials. Proof Eyewear continues to innovate providing a wide variety of products that aren’t just environmentally friendly, but unique and original. Proof- Crafted from the Ground Up.
By press release
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