Truckee, CA (February 10, 2014) – ISPO—the leading international sports business tradeshow—has recognized the Jones Ultracraft Splitboard as the winner in the Action Segment Splitboard Category.
ISPO Awards honor the most exceptional sporting goods and are selected
by a neutral jury of independent sports business professionals. Many
categories feature several hundred entries from exhibitors and
non-exhibitors and winners are chosen based on clearly defined criteria.
“This is a huge honor for us,” said Jones Snowboards Founder,
Jeremy Jones. “Our commitment to providing riders with the best, most
progressive gear is what drives our brand. Knowing that the global snow
sports industry finds the Ultracraft as revolutionary as we do is
exciting and humbling.”
Tested on Denali and the Grand Teton, the performance of the
Ultracraft has been proven on some of the heaviest splitboard
mountaineering achievements on the planet. The Ultracraft is built using
top secret ‘Ultra’ Construction and cutting edge carbon core and
topsheet materials. The result is a game-changing mountain vehicle that
weighs only 5.5 lbs. at 156cm.
The Ultracraft is also one of the first
splitboards designed as individual skis before being transformed into a
solid board allowing for state-of-the-art production precision. The
Ultracraft is currently sold exclusively by Jones authorized EPICenter
shops worldwide, but will be available to all Jones retailers for the
14/15 season.
Also named a 2013 Gear of the Year award winner by National Geographic,
the Ultracraft joins the ranks of the world’s best products. The ISPO
Award contributes to both retailer and consumer confidence, and is often
referenced as an important purchase determiner. Winners were officially
presented with their awards on January 27th at the ISPO Snow, Ice and
Rock Summit.
For more information on product, news and happenings at Jones Snowboards, visit www.jonessnowboards.com
About Jones Snowboards
Jones Snowboards,
founded by legendary big mountain rider Jeremy Jones, has crafted the
ultimate quiver of performance freeride boards and backcountry packs
that reflect not only his passion for the sport, but also his demand for
performance, durability and sustainability. Jones boards are made in
Austria, using the highest quality and most sustainable materials
possible, including recycled ABS sidewalls and FSC wood cores. Jones is a
proud supporter of Protect Our Winters, 1% for the Planet, Brands For
Goods and Green Room Voice.
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