“For us, the USA is an important key market in the world where 170,000 motor and sailing yachts are sold on average per year. We see a great potential for the brand BAVARIA in the USA because the growth rates for the American market for the next years are clearly more than five percent.
According to studies of the NMEA, 88 million Americans every year spend time on the water with an upward trend. The first boats have already been delivered by BAVARIA in the US. Now we want to develop our distribution network and our engagement further“, underlines Constantin von Bülow, CEO of BAVARIA.
The figures for the Miami Boat Show are impressive: more than 2,000 exhibitors will display 3,000 boats and yachts in the two marinas and convention centre. BAVARIA is also represented in both marinas with exhibition stands. In the Sea Isle Marina, the visitors are able to view the SPORT 39 HT and the VIRTESS 420 FLY on the BAVARIA stand, they are also able to arrange test runs after the show. The SPORT 44 HT fitted with Volvo Penta engines is also ready for a test run in Miami. The engine experts from Sweden also want to demonstrate the efficiency of the IPS drive system from Volvo Penta to the audience. Interested customers can call the stand phone number 813-781-8880 for a test run on the BAVARIA motor and sailing yachts.
In the Miamarina Bay Side where the sailing yachts are displayed you will find the Bavaria VISION 46. Together with her smaller sister, the VISION 42, these models have proven to be the most popular sailing yachts for the American clients from the German production line.
As per recent figures, the American market for yachts is in a further upward trend and the BAVARIA range of products seems to fulfill exactly the wishes of American customers. A high quality in manufacturing, an attractive design and the know-how of German engineers in every detail of a BAVARIA are the principal reasons for the purchase a yacht from German production.
“The American customer trusts in products from German production as has already been recognised for decades in the car market. German engineer's art and high quality are also displayed in the yacht market in the US, BAVARIA strategy is to embody all this. A BAVARIA is built in the factory at Giebelstadt from the first to the last step of construction. We offer with some pride a “Made in Germany“ for our products“, explains Constantin von Bülow who recently reported a sales record of 102 BAVARIA yachts in nine days at the German exhibition Boot in Dusseldorf.
Miami Boat Show 13th to 17th February The used yacht & power boat show at Sea Isle Marina
By press release
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