The new site optimizes ease of navigation and features images and videos that bring the company’s premium products and breakthrough features to life.
“As part of our mission to fuel exercisers, this new site creates an easy to follow, comprehensive catalog of our standing, recumbent and lateral ellipticals, and highlights our signature features, including CROSS CiRCUIT, Workout Boosters and the brand new SmartLink app,” said Tim Porth, executive vice president of product development and marketing at Octane Fitness.
Among the company’s latest innovations are five new home elliptical machines—the Q Series – two of which are compatible with the recently debuted SmartLink app that connects to and controls the elliptical from an iPad®, and guides exercisers with custom workouts designed for specific goals, including Lose Weight, Feel Better, Get Stronger and Athletic Performance. SmartLink can be downloaded from the Octane site or from iTunes® for free at: http://bit.ly/octanesmartlink.
Dynamic and Engaging
Designed to deliver information clearly and succinctly, a multitude of professional videos illustrate product demonstrations and program overviews, thereby minimizing the need for site visitors to wade through a lot of copy. However, for those who love the details, precise comparison charts list all specifications for products, side-by side, according to category (standing, recumbent and lateral). Those in the market for an elliptical will find these product comparison charts, along with downloadable brochures and the store locator, particularly helpful. Consumers can order ellipticals and accessories online, and commercial facilities also can request a quote.
Current Octane customers can immediately access the support team via live chat, phone or email; and can register their product; order parts and accessories; download user manuals and assembly instructions; consult a library of FAQs and post product reviews.
Numerous white papers explore the science and research behind Octane products, and a blog shares fitness tips, suggested workouts, gear and tech gadget reviews, nutrition information and more. Site visitors also can find product testimonials, a current commercial customer list and information about partner companies.
Octane Fitness Background
Relentlessly fueled to reinvent zero-impact cardiovascular exercise, Octane Fitness has perfected the elliptical machine, introduced a new category with the xRide® recumbent elliptical, designed strength-infused cardio with the unique CROSS CiRCUIT, created exercise in a new direction with the LateralX® and is leading smarter training with SmartLink. Defined by standout innovations, and driven to deliver more effective, efficient and rewarding workouts, Octane is engineering elliptical domination.
Find Octane at www.Facebook.com/OctaneFitness. Images are available; contact Julie King at 847.638.1582 or jking@octanefitness.com.
For more information, contact the company at 888-OCTANE4 (888-628-2634) or www.octanefitness.com. Octane Fitness, CROSS CiRCUIT, LateralX and xRide are registered trademarks of Octane Fitness. All other trademarks are protected by their respective owners.
By press release
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