New product : Nuun and Company Introduces Three New Flavors

March 5th, 2013 – Seattle, Washington - Nuun and Company, creators of the number one selling electrolyte sports drink tablet in the running, cycling and outdoor specialty marketplace, introduces three new flavors. Just in time for the spring and summer seasons, the new flavors are Lemonade, Watermelon and caffeine-enhanced Cherry Limeade, each a result of loyal customer requests and feedback.

“Our customers have been our primary source of gathering feedback and these three flavors were consistently requested and received very strong support throughout the development process,” says Mason Reay, President and CEO of Nuun. “We are excited about these flavors because of their broad appeal, from athletes, to adults on-the-go, to kids involved in youth sports programs. The addition of caffeine to Cherry Limeade will also benefit athletes looking to add caffeine to their workout regimen or those in search of a great tasting, convenient alternative to other caffeinated beverages.”

Electrolytes, specifically sodium, potassium, magnesium and calcium, are necessary for muscles to function, communicate and burn energy efficiently. Nuun provides an optimal blend of these essential electrolytes without sugar and contains less than 8 calories per serving.

Lemonade, Watermelon and caffeine-enhanced Cherry Limeade are available in the same eco-friendly, portable tube that Nuun is known for, and each tube contains 12 fast-dissolving tablets. Nuun is available for purchase on www.nuun.com and in retailers nationwide.

To learn more about Nuun and their full range of products, please visit www.nuun.com, friend them on facebook.com/nuunhydration or follow them on Twitter @nuunhydration.


About Nuun
Nuun and Company, based in Seattle, WA, is the pioneer of electrolyte enhanced drink tablets that turn water into an optimally balanced sports drink without the sugars and plastic waste of traditional sports drinks. Founded in 2004, Nuun is used by the world's best athletes and enthusiasts in running, cycling, triathlon, golf, outdoor, and general fitness. Nine years later, Nuun Active Hydration is the #1 selling sports drink product in bike, run, outdoor specialty and outdoor chain stores. In May 2012, Nuun introduced Nuun All Day, a new line of vitamin-enhanced drink tablets for healthy, daily hydration. Anytime. Nuun All Day is also a great substitute for kids to replace juices or beverages high in sugar and artificial ingredients. Nuun is sold in over 5,000 outlets in the US and available in over 30 countries. To learn more and find stores in your local area, visit www.nuun.com.

Written By: Elisette Carlson