News web : NEMO Launches New Website, Enhances Customer Experience

Just as the snow begins to melt and the spring camping season begins, NEMO Equipment, Inc., an award-winning outdoor gear manufacturer, has launched its new website. With the goal of offering customers a better shopping experience, dealers a centralized area to access brand documents and images, and providing a new outlet for the company’s military product line, Shield™, the first phase of the site went live on March 18th. Following the main Consumer site, Shield™ will launch on April 15th and the Dealer portal on the 30th. Built by Minerva Design on WordPress, the site draws data from NEMO’s new NetSuite ERP Platform, which was integrated in December.

Creating a rich and dynamic hub around the NEMO experience, users will find:

- Fresh content, clear and easy navigation, and exceptional product information and insight to lead them to the products that best suit their needs.

- Expanded video content and photography.

- Easy searching by product or end user activity (ie. Minimalist, Backpacking, Camping, Winter Camping, etc.).

- Product comparison functionality, suggested accessories and recommended pairings.

- Instructions for care; from cleaning a tent or bag to proper storage and handling of minor repairs.

- And for those who love to delve deeper into the details, the Classroom section offers technical documents on NEMO fabrics, technologies and testing.

“In a span of three months, we went from wire framing the site on grease boards and trace paper to the reality of loading over 2,000 images, styling hundreds of web pages, producing dozens of new videos and overhauling the written content for nearly every NEMO product— from sleeping bags to shelters. It was a true collaboration between NEMO’s in-house team and Minerva Design. Minerva brought their web development expertise to NEMO enabling us to tell our story while building an e-commerce experience that's fun and easy to use. The site seamlessly integrates with NEMO's new NetSuite ERP system to deliver a better than ever level of service to our customers,” said Tiffany Teaford, Senior Director of Marketing.

With the new website and internal changes to staff, NEMO has strengthened its infrastructure and delivery position in preparation for its most successful year yet. Expanding its product line beyond tents and pads with sleeping bags and camp tools like the Helio™ Pressure Shower, NEMO’s products continue to appeal to a larger customer base. Spring 2013 bookings are up nearly 70% and sleeping bag forecasts are well ahead of expectations. For more information on sales, please contact Brent Merriam, Senior Director of Sales at brent@nemoequipment.com or 603-236-7683.

Written By: Kate Ketschek