Jones joins the Hoka One One team with a strong footwear background, having held key sales positions with both Nike and Adidas spanning a 20-year period. Most recently Jones was the Sales Manager for Montrail.
No stranger to the world of running, both professionally and personally, Jones also has an impressive athletic background and was crowned National Triathlon Champion for Great Britain and an age group World Champion for the Xterra Triathlon.
"I'm very excited about joining Hoka One One,” said Jones. “The brand is uniquely positioned for exceptional growth and I’m looking to leverage my experience in sales and dealer development to build Hoka’s market share.”
“Howard’s passion for running, combined with his sales management and leadership experience, made him the ideal candidate to lead our sales team,” added Jim Van Dine, brand president of Hoka One One. “I’m confident his deep understanding of the sport and the marketplace will be instrumental in the continued success of the brand.”
About Hoka One One:
Hoka One One, designs shoes that feature a midsole volume two and a half times greater than traditional styles. While much of the attention of the industry has been focused on minimalism and less cushioning, Hoka One One has pursued its design innovation in the opposite direction, and the results speak for themselves: runners wearing Hoka One One have recorded more than 30 podium finishes on five continents in the past 18 months. www.hokaoneone-na.com
Written By: Chris Denny - Denny, ink.
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