“The vast majority of consumers are now using mobile devices to search and shop for products,” said Joy McCord, vice president of marketing at Hibbett Sporting Goods. "Soon to be located in 30 states, our network of 850 stores gives us a great presence at the local level, and trends suggest a very strong tie between mobile usage and local shopping. Our objective is for the mobile experience to compliment the in-store experience, and this site is built to ensure just that."
The new Hibbett mobile site and accompanying campaign, designed by Mobile, Ala.-based Red Square Agency, encourages customers to “Get your thumb in the Game” by introducing a number of fun-loving “athlete-inspired” thumb characters. The characters are representative of a football, basketball, baseball, soccer, and softball player.
"It's gratifying to have a role in both the digital product and its promotion," said Rich Sullivan, CEO and executive creative director of Red Square Agency. "Our partners at Hibbett have allowed us to have fun on both sides. For the campaign, we thought 'since people are going to be using their thumbs a lot on the new mobile site, let's give an athletic identity to the thumb as a clever introduction.'"
Customers interested in visiting the new mobile website can do so by visiting hibbett.com on their mobile device. The website is friendly to devices using both the iOS and Android operating systems.
Source Hibbett Sports through SportsOneSource
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