skateboard : Rollerblade® Reinvents the Wheel

Hydrogen Wheels Introduce Brand New Technology to the Industry, Deliver Unmatched Performance, Power and Response 

West Lebanon, NH  February 18, 2014

Rollerblade®, international leader in the inline skate industry, kicked off 2014 with the debut of its latest innovation: Hydrogen Wheels. The new wheels are made in the U.S, available in five different sizes, and can already be found on several skates within Rollerblade’s inventory, as well as purchased separately to turn old inline skates into fast and smooth super skates.

The Hydrogen Wheels technology combines a proprietary urethane formula, scooped cores and hub integration. The urethane formula has more grip and a faster rebound no matter what terrain you’re taking on, ensuring maximum control and the smoothest skate possible. The core is strategically designed to add flex for more power and energy into the stride.

These elements are bonded together so the hub properly supports the urethane for consistent performance, speed, cornering and momentum with less effort. The Hydrogen wheels also provide optimal resilience and increased longevity for inline skates.

Rollerblade’s Hydrogen Wheels are available in five sizes: 80mm, 84mm, 90mm, 100mm and 110mm. The new wheels can be found on a few different Rollerblade models, including the Maxxum, a hybrid skate that delivers new levels of support and control to fitness skating, the Powerblade GT, a premium fitness performance skate and the Fusion GM, a high performance urban skate perfect for navigating city streets. The wheels can also be purchased separately to upgrade any pair of skates instantly.

Ronnie Kuliecza, product development manager at Rollerblade, is excited for the level of performance the Hydrogen Wheels bring to inline skaters, as well as increased options for customizing the perfect skate. “The Hydrogen wheels are truly top of the line.

The innovation behind the design makes it one of Rollerblade’s most exciting releases to date,” says Kuliecza, "This is something exciting to the industry and we are thrilled to be bringing this technology to our customers."

More detail can be found at http://www.rollerblade.com/usa, as well as a product video with a 360-degree view of the new wheels: http://vimeo.com/73293978.

About Rollerblade:

Rollerblade® is an international leader in the inline skate industry and founder of one of the fastest growing sports, with more than 17.3 million participants worldwide. Headquartered locally in West Lebanon, NH, and internationally based in Giavera, Italy, Rollerblade is a top innovator in inline skates, accessories and gear with over 250 patented products. Today many athletes, fitness fanatics and thrill seekers enjoy the benefits of inline skating as it continues to grow as a lifestyle sport for all levels to experience.

To learn more visit http://www.rollerblade.com/, “like” Rollerblade on Facebook at http://www.facebook.com/RollerbladeUSA or follow the company on Twitter @GoRollerblade.

By press release