HILTON HEAD ISLAND, SC — Jason Bernstein, senior
director of programming and acquisitions at ESPN, is the newest member
of the Tennis Industry Association’s Board of Directors.
Bernstein
oversees digital media programming content acquisitions and scheduling
for ESPN’s live multi-screen sports network, ESPN3, and its
authenticated networks service, WatchESPN. He is also responsible for
the content acquisition and scheduling strategy for ESPN’s tennis
business.
“We’re delighted to have Jason join our Board of Directors,” said TIA
Executive Director Jolyn de Boer. “I’m very much looking forward to
working with him, along with the entire Board of Directors and our
industry partners, in helping to grow this industry.” Bernstein’s first
meeting as a TIA Board member was March 11, during the inaugural Future
of Tennis Summit held in Indian Wells, Calif.
Over the last two years, Bernstein’s efforts have led to ESPN’s
landmark 11-year agreement with the US Open, long-term extensions of the
Australian Open and French Open coverage, ATP and WTA TV and digital
season-long content, and the Wimbledon acquisition. Bernstein, who
joined ESPN in 2002, also is the architect of the Nathan’s Famous Hot
Dog Eating Contest as a made-for-TV event.
About the TIA
The Tennis Industry Association, the not-for-profit trade association
for tennis, is THE unifying force in the tennis industry whose mission
is to promote the growth and economic vitality of tennis by working
closely with the U.S. Tennis Association and industry partners to
develop and implement initiatives to increase tennis participation and
improve the health of industry businesses.
Core TIA activities include
producing more than 70 research reports annually on participation and
consumer/trade research, in addition to Grow the Game Initiatives such
as PlayTennis.com, 10 and Under Tennis, the GrowingTennis System™,
Tennis Welcome Centers, Cardio Tennis, Careers in Tennis and Tennis
Tune-Up Campaign.
Visit TennisIndustry.org or call 866-686-3036.
By press release
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