EAGLE MOUNTAIN, Utah, April 29, 2014-- A Utah company is on the brink of revolutionizing the
world of open-water swimming with the development of IOLITE, a small,
high-precision tracking device that visually guides swimmers to stay on
course.
"IOLITE will help you own the course," IOLITE co-founder Raymond Rogers said. "It literally lights the way to the finish line."
IOLITE
is a square GPS unit—about the size of a watch face—that fits easily
under a swim cap. A small display affixes to the swimmer's goggles and
uses green, yellow and red LED lights to keep them on course. In
addition to tracking direction, IOLITE also assists swimmers with
information on distance, speed and cadence.
"The shortest distance between two points is a straight line, right? It's beginner geometry," said Stephen Holm,
co-founder of IOLITE. "But even advanced swimmers struggle to put that
rule into practice as they waste precious time and energy zigzagging
across open waters."
As
software developers by trade, Holm and Rogers help large companies
utilize real-time data—which is why they quickly realized the need for
more data when they entered the world of competitive triathlons and
found swimming to be the hardest component.
"When
you swim indoors you have a pace clock on the wall and a lane line on
the bottom of the pool," Rogers said. "When you head outdoors, all those
advantages disappear…until now. IOLITE truly is a game changer."
In
order to test their prototype and polish off the software, IOLITE is
raising funds through the crowdfunding site Kickstarter.com. The goal is
to get the device into full production so that swimmers of all skill
levels can replace fear with confidence.
"We want you to be a part of this project," Holm said. "We need your help to bring this groundbreaking product to life."
About IOLITE's Kickstarter.com Campaign:
The Kickstarter.com fundraising campaign started April 28
and run for 30 days. Those who pledge to support the innovative device
will be offered numerous rewards, ranging from a swim cap all the way up
to an early-bird IOLITE from the first manufacturing run.
For more
information, visit: www.swimiolite.com or https://www.kickstarter.com/projects/603926872/iolite-open-water-swimming-revolution
Read more news from IOLITE.
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SOURCE IOLITE
http://www.swimiolite.com
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