24/04/2014

Nikwax Gets Endorsed by the Queen

Nikwax has become the first outdoor brand ever to receive a Queen's Award for Enterprise in Sustainable Development. The award, whichi is among the most prestigious British environmental awards, honors Nikwax's clean waterproofing technology and its commitment to promote sustainable practice.

As a winner of The Queen’s Award, Nikwax will be invited to attend a special reception at Buckingham Palace in London, and will be authorized to use The Queen’s Award emblem on Nikwax packaging. The awards are made annually by HM The Queen, and are only given for the highest levels of excellence demonstrated in each category.

Nikwax prohibits the use of flammable and aromatic solvents and potentially persistent materials like PFCs - chemicals widely used by other brands in the waterproofing of outdoor clothing. In contrast to the industry norm, Nikwax is the only established aftercare business in the world never to have used PFCs, knowing that they persist in the environment and can bioaccumulate, building up at higher ends of the food chain.

As tighter legislation kicks in and environmental awareness heightens, Nikwax has emphasized its environmentally safe waterproofing technology including its latest innovation: Nikwax Hydrophobic Down, which is about to hit retail stores in Rab’s new range of down-filled sleeping bags and jackets. 

Delivering sustainable processes is a fundamental part of Nikwax’s day-to-day rhythm. The company harvests rainwater for use in the manufacture of core products, and has invested in a solar generation system that provides virtually the entire electrical usage of its main office unit, and is carbon balanced though the World Land Trust. Nikwax’s waste reduction initiative has already seen the company’s proportion of waste recycled go from 16-percent in 2006 to 71=percent in 2013. With an 80-percent target for 2014, the company aims to become waste and landfill free in five years. But it doesn't stop there.

“Taking the ethical route rather than the easy-money road is a difficult decision for some, but minimizing our environmental impact was always the way for me,” said Brown. “I feel immense pride when I see our product on the retail shelves – it’s a win for the customer and conservation. The Queen’s Award is a great endorsement that says, yes, you’re doing alright, keep going.”

By press release

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