Charged Up is supported by PeopleForBikes, the Outdoor Industry Association and Bicycle Retailer & Industry News. PeopleForBikes and the Outdoor IndustryAssociation will present detailed content outlining trend data as it relates to the ebike and outdoor technology categories.
Journalists will be invited to test sponsor’s product outdoors and on the trail, for a true hands-on experience with the advancements and functionality of e-bikes, portable power, safety, and fitness gear along with innovations in wearable technology. The event will take place May 14-15, 2014 at the Crystal Springs Resort in Hamburg, NJ, positioned just outside New York City, the headquarters of many national media outlets.
“A departure from the traditional trade show format, this event will highlight the growing trend in applied technology and provide brands the opportunity to be included in a larger consumer conversation about technology,” said Liz Crawford, Senior Marketing Director, Outdoor Retailer.
“Technology continues to be an interesting and exciting media storyline, we are happy to bring products from the bike and outdoor industry that traditionally would have been considered niche to a larger audience, making the outdoors more accessible to the general consumer.”
Interbike and Outdoor Retailer have retained the services of Truth Be Told Public Relations, a premier public relations, marketing and event management firm with offices in New York and Los Angeles. Truth Be Told Public Relations is charged with bringing journalists from top tier consumer, technology and financial media outlets—print, online and broadcast, targeting titles such as Wired, Esquire, Mashable, Vogue, FastCompany, USA Today, and InStyle.
Sponsors will have the opportunity to invite key retailers to join the event on the afternoon of the final day providing additional value to this important event.
Limited space is still available for interested companies. Contact Andria Klinger, Sales Director at 949-226-5745 / andria.klinger@emeraldexpo.com or Krista Dill, Sales Manager at 949-226-5728 / krista.dill@emeraldexpo.com, for more information.
About Interbike and Outdoor Retailer
Interbike is the largest bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates and media to conduct the business of cycling. Established in 1982, the show gathers more than 1,200 cycling-related brands, over 25,000 total attendees annually and is considered one of the most important global trade events for the bicycle industry.
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web based business solutions. OR also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry. Consistently named among Trade Show News Network's 25 fastest-growing tradeshows by attendance, Outdoor Retailer connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.
Interbike and Outdoor Retailer are two of 90 premier trade events owned and operated by Emerald Expositions, a leading producer of large business-to-business tradeshows. Emerald Expositions, based in San Juan Capistrano, CA produces shows and conference events globally that connect more than 335,000 buyers and sellers across nine diversified end-markets. Markets covered include general merchandise, sports, hospitality and retail design, jewelry, photography, decorated apparel, building, healthcare and military.
More information about Interbike and Outdoor Retailer can be found at www.interbike.com and www.outdoorretailer.com.
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