01/03/2013

Retail News US : Snow Peak Unveils First US Retail Store in Portland's Pearl District

Seoul Store
Snow Peak, the innovative outdoor lifestyle company, is proud to announce the official opening of its first US retail location, in downtown Portland.  Located at 410 NW 14th Avenue, the store will open its doors on Friday March 1st.  

In addition to Snow Peak’s high end camping gear, the Snow Peak Store will also carry a constantly evolving selection of brands that compliment an outdoor-inspired lifestyle.

“Our offerings will be frequently changing to keep the shopping experience fresh,” said Katie Kaiel, store manager, Snow Peak USA. “Like Snow Peak, all the brands featured in the new store share a unique approach to the outdoors and an elevated design aesthetic.

Attached to the offices of Snow Peak USA headquarters and warehouse, the new renovated 1500 square foot retail space features a clean, modern aesthetic synonymous with Snow Peak design, while maintaining the existing integrity of the building’s exposed brick and unfinished beams.

Embracing creative design to establish a multi-purpose space, the Snow Peak Store features display platforms that double as bench seating and an entire wall of hanging displays created from tent stakes and climbing rope.

“It was important that we be able to mix up the store set up. As we bring in new products or seasons change, we’ll be able to quickly change the displays with ease,” said Nate Borne, general manager, Snow Peak USA. “The Snow Peak Store will be a great addition to existing outdoor recreation shopping available in the Pearl District. It’s becoming a real destination for recreationalists and we’re excited to be a part of it.”

The Snow Peak Store will be open 10 am – 7 pm Monday through Saturday and 11 am – 6 pm on Sunday.

Snow Peak / 410 NW 14th Ave. / Portland, OR 97209

About Snow Peak
Snow Peak's journey began in 1958, when its founder Yukio Yamai, an accomplished Japanese mountaineer, created his own line of superior gear out of the dissatisfaction with available products.

Yamai ‘s natural inspiration came from his life in Niigata Prefecture, Japan. A range of mountains that rise up to an altitude of 1000m form a wall on the boundary between Niigata and Fukushima prefectures, and the rivers and streams born from the peaks and valleys flow out to the East Japan Sea. It is this place that inspired Yukio, and to this day continues to inspire all of the products that come from Snow Peak.

Today we strive to create products that inspire people to enjoy the outdoors.  We seek harmony between people and nature, and we look to manufacture with such high quality standards that your equipment may be passed on to the next generation. This is where all of our designs are born. www.snowpeak.com


Julie Atherton / JAM Media Collective / julie@jamcollective.net / 415-839-7546

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