Waylens Secures $2.2 Million in Funding for First Product Launch

Intelligent Camera System Startup Secures Funding to Develop Innovative Technology for Automotive Industry

BOSTON, MA--( Sep 22, 2015) - Waylens, an intelligent camera system company based in Boston, has announced $2.2 million in external funding secured. The startup has allocated its funding to launch a high-performance, score-keeping camera system for enhancing the driving experience. Investors in the round include IDG Capital Partners and E14 Fund, which was launched to help researchers coming out of the MIT Media Lab start companies.

"Waylens' exciting new product gives auto enthusiasts a unique new way to enjoy and share their driving experiences," said David Strand, president of E14 Fund. "Waylens has jumpstarted their development stage, and this funding positions them as a serious contender in the automotive tech industry."

The founding team includes two MIT Media Lab grads: Chief Technology Officer Dawei Shen and Chief Creative Officer Phil Salesses. The duo met while studying at MIT in 2010 and are now bringing MIT Media Lab innovation to the world of automotive technology.

Waylens will fully launch and open pre-orders for the product on Kickstarter in October 2015.

About Waylens

Waylens is a Boston-based tech startup creating the next big thing in automotive technology, including an intelligent camera system capable of sensing its environment and merging data with video to create compelling visual experiences. The first product will be a high performance, score-keeping camera making it easier than ever to share driving experiences.

For more information about Waylens, visit www.waylens.com or follow the company on Facebook, Twitter and Instagram.

SOURCE: Waylens through Marketwired by press release ©

Media Contact: Raven Brajdic/ Uproar PR for Waylens/ 321-236-0102 x226

Company Contact: Mike Schmidt/ Co-founder & CMO/ Waylens Inc./ 404-895-8950

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