September 21, 2015 (Salt Lake City, Utah) -- Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, announces today the launch of BDTV. The online video series will tell in-depth stories about some lesser-known characters in the world of backcountry skiing and shed light on their personalities behind the lines they ski.
To view the premier of the season teaser online, go
is a critical building block in our marketing strategy to develop brand
awareness and increase our engagement with the core community of
backcountry skiers and climbers,” states Niclas Bornling, vice president
of marketing for Black Diamond Equipment.
For its inaugural season, BDTV will launch three episodes including One Seven Eight: Forging a Balance, The Forecaster: A Message from the Backcountry and A Simple Machine: Life or Death for the La Grave Cablecar.
Whether it’s an outdoor shop owner’s quest to find balance in his life,
what it means to be a responsible backcountry skier or the La Grave
cablecar as an icon of modern big mountain freeskiing, each episode asks
questions, provides value and celebrates the characters lives behind
the lines they ski. BDTV’s season one episodes will each be featured as a
part of an integrated social media campaign and launch September 28,
October 18 and November 8 respectively.
“In creating the first
season of BDTV, we set out to find people whose stories go to the heart
of what it means to be a backcountry skier,” explains Alex Hamlin,
creative director at Black Diamond Equipment. “To capture that, we
worked with some of the best talent inside—and outside—the outdoor
industry. We turned to renowned ski photographer, Mattias Fredrickson,
and UK based filmmakers at Spindle Productions to form the core of the
BDTV creative team. Whether you ski 100 days a season or just enjoy a
good story, BDTV’s first season will take you deep into the stories of
the characters behind the lines.”
Following the online premier of
episode one, the BDTV film tour will kick off at the following retail
locations in North America: Bentgate Mountaineering (Golden, CO), Black
Diamond Store (Salt Lake City, UT), Allspeed (Portland, ME), Outdoor
Gear Exchange (Burlington, VT), Feathered Friends (Seattle, WA), Evo
(Portland, OR), Le Yeti (Montreal, QB) and the Escape Route (Whistler,
BC). The tour will be presented by GORE-TEX® Products.
season two will switch thematically to climbing in Spring 2016 and
include four new episodes. Like season one, each episode will
acknowledge a central character and focus on great stories behind the
lines they climb.
About Black Diamond Equipment:
Black Diamond Equipment is a manufacturer of
equipment and clothing for climbing, skiing and mountain sports. By
consistently building innovative, standard-setting products and actively
preserving the mountain/canyon environment, Black Diamond Equipment has
assumed a leadership role in the international outdoor community.
more information on Black Diamond Equipment, visit BlackDiamondEquipment.com
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