RIDE Snowboards launches their fresh new website complete with a 2016 collection of boards, boots, bindings, and outerwear that will get you thinking snow. For more than 20 years, RIDE has been producing industry-leading products for all types of riding and for 2016 the brand has hit the gas even more with their tech and gear.
a year of hard work and dedication we are beyond proud to finally debut
the new RIDE line to everyone across the globe,” said Sean Tedore,
Global Brand Director at RIDE. “Created with a ‘design what we want’
attitude inspired by the team and RIDE fans around the world, this group
of products has something for everyone!”
to the gills with hardgoods, outerwear, and accessories, RIDE’s clean
new site offers an upgraded layout and easy-to-navigate features for
efficient exploration of goods, tech info, high-profile athlete team
news, and more. Providing an enjoyable online experience that gets you
fired up to ride, the site offers more opportunity to dive deep into the
right gear for your riding style.
The fine-tuned Board Finder
is back and beefed-up for 2016, and allows users to plug in their
riding style and stats to help find the perfect match and ideal set-up.
The all-new Outerwear Finder
makes finding the perfect kit easier and more personalized than ever no
matter what conditions you find yourself shredding in – RIDE’s got you
The 2016 men’s board collection features a selection of killer whips offering RIDE’s proprietary Slimewall® sidewall technology,
a skate-inspired urethane technology that leads the industry and adds
maximum responsiveness and durability to every board. Slimewalls®
provide an extra-smooth ride, absorbing high-speed vibrations and
providing superior quality. The tech is featured in: the all-mountain Highlife UL, new park-inspired Burnout, re-engineered Berzerker, versatile Alter Ego, and do-it-all Machete GT – to name a few.
For female riders, the sweet OMG features
a new asymmetrical sidecut for maximum versatility and stability in the
park, and instantly grabs your attention with its flying donuts
topsheet. Combining the new shape with Roll In Slimewalls® makes for a
smooth, chatter-free ride that keeps you comfortable and on the hill
longer. The all-mountain freestyle Hellcat has been re-engineered and loaded with premium materials to make it the ultimate stick for no-BS riding.
For 2016, RIDE has partnered with Michelin® Tires to launch the exclusive Michelin® Peak Sole
– a cutting edge boot sole design that capitalizes on the Michelin®
tire material technology to offer premium tread stability, durability,
and adaptability. The Peak Sole is featured in the men’s Trident and Insano, and women’s Cadence boots.
When is comes to bindings, RIDE’s motto is #TrustInAluminum.
Featuring bindings with an aluminum alloy that is lightweight,
responsive, and durable, this tech allows the binding base to be much
thinner and have a smaller footprint than a plastic chassis. Featured
aluminum bindings include: the men’s El Hefe, all-new Rodeo LTD, Revolt, and women’s Fame.
For keeping the elements at bay and you riding strong, RIDE introduces the new men’s Monthaven Jacket and Holman Bib.
Featuring 37.5™ Technology by Cocona® for the ultimate in weatherproof
protection and breathability, these pinnacle pieces set the standard for
rider-specific outerwear. The clean lines, great fit, and attention to
detail make this a winning combo for endless days of doing what you love
to do – snowboard.
Check the new site here: http://ridesnowboards.com.
Now, go tell your friends!
About RIDE Snowboards:
Team driven and authentically built by passionate individuals deeply
rooted in snowboarding. RIDE connects snowboarders with an inclusive
outlet to express their individuality based on heritage and style. With
over 22 years of snowboarding history and products that truly stand the
test of time, the RIDE plan is simple; surround yourself with the most
bad ass influential individuals who love snowboarding and listen to what
they say. Founded in Redmond, Wash., in 1992 and currently based in
Seattle, RIDE is a worldwide leader in the snowboard industry RIDE
offers a full range of snowboards, boots, bindings & apparel.
the latest, please visit: ridesnowboards.com.
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Media Contact: Keith Cozzens | Verde Brand Communications | firstname.lastname@example.org | 970.259.3555 x122