Nike Australia launched on 1 March the Nike Running Den, an innovative and inspirational hub in the heart of Sydney tailor-made for runners taking part in the Nike She Runs 10K race in May.
The Nike Running Den allows female competitors to view the latest Nike running technology, learn more about the She Runs 10K race, connect with other runners, share personal aspirations and get friends involved in the race journey via digital interaction and tracking.
Nike Australia She Runs Ambassadors, athlete Kelly Hetherington and actress Rhiannon Fish, helped reveal the Den at the official She Runs media launch. With their shared passion for running and taste for style, these young, inspiring women embody the strength and spirit of the Nike She Runs 10K, which last year attracted a field of 3,200 women and is expected to grow in 2013.
A Nike Concierge will guide visitors through the space, which features a personalised gait analysis to help shoppers select ideal footwear; bra bar fitting for optimal comfort and support; and tailored interaction with key products, including the Flyknit Lunar One+ and Nike Free 5.0.
Runners will also be able to connect via the Nike+ App at the Nike+ Activation Zone, shop limited-edition She Runs 10K merchandise, and connect and train with other like-minded women via women’s only Nike+ Run Clubs and Nike+ Training Club’s from the space.
Registration for the Nike She Runs 10K is now open at www.nike.com/sheruns10k www.nike.com/sheruns10k via Nike+, which provides participants with personalized training plans based on race goals.
The Nike She Runs App will help girls track their progress as they log runs with their Nike+ devices. They will be able to invite Facebook friends to join the race and celebrate milestones as they prepare for race day.The premium Nike Running Den experience is open through race day on 4 May, 2013.
Registration for the Nike She Runs 10K is now open at www.nike.com/sheruns10k
( Source Nike )
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