Business news : Coalision Announces Sale of Orage to Founder and Freeski Pioneer

Mike Nick and Eric D’Anjou. Photo Orage.

Eric D’Anjou and Mike Nick Reunite to Pursue Innovation, Style and Continued Success

Montreal QC, Canada (July 31, 2013) - Coalision is happy to announce the sale of Canadian based ski outerwear brand, Orage to Brand co-Founder, Eric D’Anjou and Freeski Pioneer, Mike Nick. 

Eric D’Anjou and Mike Nick are by far the most strategic people to lead the brand and insure continuity and success.  “Eric (D’Anjou) has the Orage brand in his DNA and Mike (Nick) has a unique and comparable history within the freeski industry.  The two know the company, the employees and most certainly the brand better than anyone,” says CEO of Coalision Bernard Mariette.

In an effort to ensure a seamless transition, Coalision will support the Orage team with all back office and organizational support, and the team will remain in the Coalision head office located in Quebec, Canada for the next year.

“I am thrilled to be back with the Orage team and to lead alongside Mike Nick. I thank Coalision in advance for their support throughout the next year and look forward to investing heavily into design and marketing as we strive to continue the brand’s acclaim worldwide “ says Eric D’Anjou, President of Orage.

Moving forward Coalision will concentrate all it’s effort on its wellness segment with brands Lolë and Paradox. “This transaction will permit both Orage and Coalision to maximize efforts in their respective business segments,” adds Mariette. 

About Orage:

With a passion for innovative design, unsurpassed quality, and a stable of world-class athletes and events, Orage has been re-defining the lifestyle of skiing since 1989.

Born from the streets of Montreal, QC and raised in the mountains of North America and Europe Orage draws inspiration from skiing’s endless progression and from our passion to innovate through style. Orage.com

About Eric D’Anjou:

The original founder of Orage (1989), Eric D’Anjou is a lifelong skier and visionary of technical ski apparel.  Responsible for taking Orage from a local Quebec ski brand to international acclaim, D’Anjou will lead the brand as President overseeing product development, finance and operations.

About Mike Nick:

Former Orage athlete, Winter X Games medalist and pioneer of the freeski movement, Nick joined Orage in 2002 and will apply his branding expertise and athlete-driven perspective as Orage’s VP of Sales & Marketing. 

By press release