San Clemente, CA - Electric announced today the release of the Handmade Italian Acetate sunglass collection.
The
Electric Handmade Italian Acetate sunglass collection features premium
Mazzucchelli Acetate material and industry leading lens technology by
Carl Zeiss Vision. Established in 1849, Mazzucchelli is the number one
producer of acetate for the fashion industry and is one of the most
innovative companies in the plastics market. Carl Zeiss Vision, now over
150 years old, continues to offer cutting edge vision products and is a
pioneer for optical design and engineering.
Previously,
Electric manufactured its acetate eyewear collection in Asia, a popular
choice for many fashion and action sport brands. Italian craftsmanship
has set the global standard for luxury product engineering. Meticulous
attention to detail, first choice materials and high standard processes,
have placed Italian craftsmanship at the pinnacle of sunglass
manufacturing.
“Bringing
our acetate program to Italy has been a key piece in the elevation of
our sunglass quality over the last year. From our melanin infused lenses
in our mold injected products, through to our new acetates, the entire
line utilizes the finest materials and Italian craftsmanship” -Kip
Arnette, Chief Design Officer and Co-founder
Available
now, the first two pieces in the line are the newly refined Detroit XL
and Hardknox. Both styles offer classic styling with modern refinements,
as well as a heavy dose of attitude. The second drop of the collection
will debut with new styles for Spring 2014.
DETROIT XL
Electric’s
ode to the iconic design aesthetics of the 60’s, the Detroit XL is the
epitome of style, groove and sophistication. A blend of James Dean, Bob
Dylan and JFK translated through refined swooping lines and bold
accents; this frame is a mix of timeless style and quality.
HARDKNOX
Roll
with the punches in the new Hardknox, an edgy twist on legendary style.
Pristine lines, classic temples and scalloped arms blend together to
create a frame that is distinguished yet smooth.
For more information, go to: www.electricvisual.com
By press release
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