“We are excited to debut the New Balance Life retail concept that offers our family of high-quality performance and comfort casual brands, celebrates our authenticity and innovation, and maintains our high standard of retail excellence,” says Rob DeMartini, chief executive officer and president of New Balance. “This store uniquely provides consumers with one-stop shopping to simply meet all of their needs – however they choose to move.”
The 1,994-square-foot New Balance Life store features a warm and bright shopping environment with a neutral gray and khaki palette layered with reclaimed wood, raw metal, natural fibers, exposed brick, leather, and vibrant lifestyle photography. Merchandised by brand to highlight each one’s unique personality, the store’s design aesthetic is bohemian yet upscale as well as rugged, yet refined -- championed by New Balance’s brand heritage and comfort legacy.
“New Balance Life provides us with the unique opportunity to highlight comfort as a core quality alongside New Balance’s long-standing commitment to quality and performance,” says DeMartini. “We can easily connect consumers with the innovative technology and superior comfort and fit that are synonymous with the New Balance brand and with each of the products we sell at New Balance Life.”
New Balance Life will host a Try A Pair & Win event Sept. 7 and 8 from 10:00 a.m. to 4:00 p.m. as well as participate in Simon Fashion Now on October 4 and 5th.
By press release through sportsonesource
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