business news . Hollister Partners With Keds To Launch Exclusive Product Online

Hollister Co., a division of Abercrombie & Fitch Co., is partnering with Keds, a division of Wolverine Worldwide, to release an exclusive line that features signature Hollister patterns on Keds' iconic sneakers. Beginning August 15, the exclusive Hollister + Keds sneakers will be available only at HollisterCo.com, but fans of both brands can check out the display inside Hollister stores to get a closer look at the fun, new patterns.

"Flip-flops are currently the only footwear we sell in Hollister, so this partnership with Keds is a great opportunity for our brand," says Gillian Galner, Group Vice President Brand Merchandising for Abercrombie & Fitch Co.  "We're really excited because Keds and Hollister are a natural fit. Both brands have a youthful, passionate fan base and Hollister's Southern California inspired clothes look great styled with Keds sneakers."

"We love to create exciting and fresh product for our fans. With the Hollister collaboration our classic Champion sneaker gets a major shot of California style," said Rick Blackshaw, president, Keds. "The sunny color palette, bold patterns and fun prints provide endless styling options for girls, and put the finishing touch on any Hollister outfit."