New Name Underscores Commitment to Advancing Market-Leading Positions of Company’s Action Sports and Football Brands
SCOTTS VALLEY, Calif.--
Easton-Bell Sports, Inc. (“the Company”), a leading designer, developer
and marketer of branded sports equipment, protective products and
related accessories, today announced that it has officially transitioned
the Company name to BRG Sports, Inc.
The Company’s new name was
previously announced in connection with the sale of the Easton
Baseball/Softball business to Bauer Performance Sports, which closed
today. Also as previously announced, the Company is still working
towards an agreement with a third party for the sale of Easton Hockey.
BRG Sports will focus on growing and solidifying the market-leadership
of the remaining brands – Bell, Riddell, Giro, Blackburn and Easton
Cycling – as well as strengthening its financial standing for other
strategic initiatives.
“We
are pleased that the Easton Baseball/Softball transaction closed at a
time when the brand’s reputation for innovation and leadership is at a
record high. Our team is proud to have produced results that secured a
favorable outcome for our shareholders,” said BRG Sports Executive
Chairman and CEO Terry Lee.
“Today our Company is entering a new and
exciting phase in our evolution, with a sharpened focus on maximizing
the potential of our core brands of Bell, Riddell and Giro (BRG). This
is not a new effort – each brand has established track records of
market-leadership, innovation and excellence. However, we see tremendous
potential in pursuing key strategic initiatives and allocating
additional capital to these core assets to support superior innovation
and fuel growth in the years ahead.”
The BRG Sports’ brand portfolio continues to feature market leaders
across the sports equipment industry. Bell is synonymous with protection
and progression as the leader in motorcycle and cycling helmets and
accessories.
For over 80 years, Riddell has been the premier designer
and developer of football helmet technology and continues to deliver
innovative protective equipment that helps today's athletes perform at
the highest level. Since creating the first lightweight,
high-performance helmets for cycling and snowsports,
Giro has excelled
in the design, fit and engineering of products that complement the body
and improve the ride experience. Blackburn looks at things from the
user’s perspective, showing respect for materials and their
functionality, while bringing unprecedented innovation to lights, pumps,
bags, racks and other bicycle accessories. Using novel technology,
Easton Cycling provides world-class cycling wheels and components to
manufacturers and riders around the globe.
About BRG Sports
BRG Sports is a leading designer, developer and marketer of branded
sports equipment, protective products and related accessories. The
company markets and licenses products under such well-known brands as Easton, Bell, Riddell, Giro, and Blackburn.
Its products incorporate leading technology and designs and are used
by professional athletes and enthusiasts alike. Headquartered in Scotts
Valley, California, the company has 32 facilities worldwide.
More
information is available at: www.brgsports.com.
By press release
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