BR4SS, which has found quick market success with its proprietary “Fitted Boxers” and “Alpha” Fragrance, will offer a custom crafted men’s sock collection that will target select specialty and department stores, as well as direct to consumer through the BR4SS website (www.BR4SS.com).
“In the 1990’s, we did some really cool and iconic things with the Calvin Klein brand and today our marketing team is doing that and more with the BR4SS brand” – Former President of Calvin Klein / Lead Director, BR4SS, Inc. Rich Martin said. Martin goes on to say, “Our creative team has been working with Keeper’s for the past few months and I am confident that they are the ideal strategic partners for BR4SS. There's great synergy between our companies”.
The BR4SS sock collection will offer a variety of casual socks that will incorporate BR4SS’s distinctive styling and attention to detail. The introduction of BR4SS socks will include a twist on core basics, patterns, & sublimated prints. Staying true to the brand, the collection is geared towards the guy who demands something of substance and style. Priced at $8.00 to $12.00, BR4SS socks will be an affordable luxury.
“We at Keepers are confident that the market is going to embrace the BR4SS sock line & the fresh perspective it brings to the hosiery category which is currently exploding”, said Robin Weiss, Senior Vice President of Merchandising & Marketing for Keepers International. Paul Hockley, CEO of Keepers International adds, “We are excited to take this step with BR4SS… BR4SS brings the fun, cool factor to this relationship and Keepers brings decades of experience in hosiery”.
About BR4SS
BR4SS is a lifestyle brand that offers Premium Men's Essentials including Fitted Boxers, Cologne, and now Socks! Based in Los Angeles, BR4SS has created a highly desirable brand, while working on marketing projects along side Crooks & Castles, Monster Energy, and Creative Recreation (among others). BR4SS continues to build upon its eco-system and will strategically expand its product portfolio in the coming months – follow them @br4ssintl.
About Keepers International
Keepers International is a Los Angeles based manufacturer and distributor of both branded and private label men’s and boy’s socks. Keepers prides themselves on delivering products of exceptional quality and value. Keepers brings to the table over 60 years of experience in the hosiery business. The Keeper’s team is extremely proud of their track record of integrity, focus, and commitment to excellence.
By press release
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