Allan Colvin, CEO of Manhattan Beachwear, Inc. will lead the combined entity which will operate under the Manhattan Beachwear Inc. name. The CMK brands are a welcome addition to the company’s current roster of Active/Lifestyle brands which include Trina Turk Recreation and La Blanca Resort.
“We believe in the strength of the CMK brands and welcome them to the Manhattan Beachwear family. With the addition of Green Dragon and Pink Lotus to our brand offering we have an unmatched product mix in the swimwear, active and lifestyle markets,” said Colvin.
The Founders of CMK Manufacturing, Caroline and Michael Keefer have accepted positions with Manhattan Beachwear and will continue to lead Design and Sales for Green Dragon and Pink Lotus. Design for the two brands will be managed by the existing CMK design team.
Sales will continue to be handled through CMK’s established in-house sales team and independent sales representatives. Manufacturing and purchasing will be integrated into the Manhattan Beachwear supply chain. Administrative functions including accounting and human resources, in addition to warehousing and distribution will also be integrated into the larger company structure.
“Caroline and I are excited to be joining the MBW portfolio of brands to help grow their active/lifestyle division while accelerating the growth of Green Dragon and Pink Lotus,” said Michael Keefer.
About Manhattan Beachwear
Manhattan Beachwear, Inc. is the leading manufacturer of women's and men’s swimwear in the US. Manhattan Beachwear, based in Cypress, CA, designs, manufactures, and markets under licenses for Kenneth Cole, Ralph Lauren, Trina Turk, Nanette Lepore, Sperry Top-Sider, Adidas, and Hobie. In addition, Manhattan Beachwear also designs, manufactures, and markets its own brands, La Blanca, 2Bamboo, 24th & Ocean, The Bikini Lab and Maxine of Hollywood.
Brands are sold to a mix of major department stores, as well as the best surf and swim specialty stores throughout the US, Europe, Canada, Mexico and Australia. Distribution includes Macy’s, Dillard’s, Saks Inc., Nordstrom's, Lord & Taylor, Bloomingdale’s, Everything But Water, Swim n Sport, TSA and Dick’s Sporting Goods.
For more information please visit www.mbwswim.com.
About CMK Manufacturing
CMK was established in 2003 by Caroline and Michael Keefer in response to a void in the Active/Lifestyle apparel market. Recognizing the opportunity and potential in the lifestyle market they launched Green Dragon and Pink Lotus. The Green Dragon brand caters to the well-traveled, active woman and is positioned within the destination resort, contemporary specialty store and catalog markets. Pink Lotus is positioned within the Active/Yoga community with strong retail placement in department stores, specialty stores, catalogs and resort spas.
For more information about the brands please visit www.greendragonstyle.com and www.pinklotusclothing.com
By press release
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