A global market leader in the manufacture of technical ski, outdoor and running socks, Bridgedale North America’s sponsorship has helped to increase brand and product awareness in the US and Canada. Freestyle skiers were given the opportunity to try out the unique MerinoFusion™ Vertige ski sock range, which brings together Merino Wool and technical fibres, to provide balanced insulation and the highest level of comfort.
With high visibility across the ski camp this summer, the Bridgedale brand has gained further awareness among a younger North American skiing crowd.
Colin Sanders, Brand President North America at Bridgedale commented: “Our sponsorship of such a prestigious ski camp has given us a great opportunity to expose the Bridgedale name and products to a core and younger target market. We’ve had only positive responses on the comfort, durability and performance of our ski socks.”
Colin commented: “Going forward we’re planning to use images, video footage and testimonials from this summer’s camp in our 2016 trade and marketing materials.”
Bridgedale is an official supplier to Professional Ski Instructors of America (PSIA) and National Ski Patrol (NSP), with a wide range of ski and compression socks used by experts throughout the ski industry.