Bend, OR – Hydro Flask,
the award-winning leader in high-performance, insulated stainless steel
flasks, introduced this month an updated version of its iconic brand
logo. The new design represents a cleaner, bolder version of the
previous logo and emphasizes feelings of energy, joy and refreshment.
“The Hydro Flask brand has always delivered a unique experience in a
reliable, fun and inclusive way,” said Hydro Flask VP of Marketing and
Product, David Visnack. “We feel the new logo is bolder and more
recognizable. It imparts a sense of refreshment.”
As the category leader in insulated hydration, Hydro Flask unveils
this new logo at the same time as the brand launches its fall product
collection and a new website.
“It’s an exciting time here at Hydro Flask, and we look forward to
continued growth fueled by strong branding, innovation and an amazing
team,” said Hydro Flask CEO Scott Allan.
Hydro
Flask has quickly become the fastest growing hydration company in the
United States. In the past two years, the company has grown in both unit
and revenue growth of more than 200%. Hydro Flask currently markets its
products in the Outdoor, Natural Food, Coffee and Beer channels and is a
member of the Inc. 500 List of Fastest-Growing Private Companies in
America.
About Hydro Flask
Hydro Flask is the award-winning global leader in high-performance,
insulated stainless steel flasks. Founded in 2009 in beautiful Bend,
Oregon, the company’s mission is to save the world from lukewarm. Using
the highest quality 18/8 stainless steel, Hydro Flask food and beverage
flasks are pure, stylish, BPA‐free, recyclable, and backed by a lifetime
warranty.
Hydro Flask believes that great flasks and great causes go
hand-in-hand. Through its charitable arm, 5% Back, consumers can
allocate a portion of the net profit of their purchase to a charity they
choose.
Learn more about Hydro Flask’s charitable giving
at https://www.hydroflask.com/5‐back
Source Hydro Flask b
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