Melon Helmets Retains Backbone Media for Public Relations, Builds Sales Team

ASPEN, Colo. (Sept. 3, 2015) — Melon Helmets of Germany, creator of award-winning protective and fashionable headwear, has joined forces with leading active lifestyle agency Backbone Media to manage its North American public relations. ZG Collective, the exclusive U.S. distributor for Melon, is actively seeking independent sales representatives and new retailers in the United States.


Melon produces over 30 fresh, colorful helmet styles for fashion-conscious urban cyclists, skateboarders and mountain bikers. Melon Helmets feature a polycarbonate outer shell combined with an EPS inner shell to deliver durable and extremely lightweight skull protection. Hygienic Coolmax padding and the proprietary Melon Airflow Channel System provide excellent ventilation and cooling.

“Melon has experienced tremendous growth and success in Europe, winning a prestigious Red Dot Product Design Award in 2014 and is adding new markets every year,” states Josh Fonner, chief operating officer of ZG Collective. “We believe the design and value that Melon delivers creates huge opportunity for the brand in the U.S.”

Melon Helmets have performed well in multiple safety tests in Europe, including the August 2015 helmet test by German consumer association Stiftung Warentest, which the brand won. German Magazine aktivRadfahren recognized Melon Helmets in April 2015 with an Editors’ Recommendation, rating Melon best among closed-shell urban helmets in its lab testing.

“As bike commuting continues to grow exponentially in the U.S., Melon offers helmets for riders who don’t want to look like they’re about to line up for a race,” states Backbone Media PR Director Ian Anderson. “Melon helmets are some of the most protective and stylish helmets available and we’re excited to introduce them to the domestic market.”

Melon Helmets will display its full collection at Interbike, September 16-18 in Las Vegas (booths 4096 and 4100). To inquire regarding retail accounts and independent sales opportunities, please email Josh Fonner at josh@zgcollective.com.

About Melon Helmets

Melon Helmets is a vibrant, stylish, and safety conscious bicycle helmet company founded in Germany. We aim to create a light, comfortable helmet that protects your head from cycling dangers, and have you look great in the process.  Melon believes in connecting to the community and expressing the artistic creativity of locals with their helmet designs and cycling accessories. Whether it’s a high school design competition, a local artist competition to create a helmet that expresses the culture of Germany, or a gallery showing of helmets as art, we love to express the attitudes and personalities of the people that keep their melons safe in our helmets. For more information please visit http://www.melon-helmets.com/en/.

About ZG Collective, LLC

ZG Collective, LLC is a group of talented entrepreneurs that are passionate about building brands they believe in. Located in the hub of the outdoor industry in Aspen, Colorado, ZG Collective houses several brands within the outdoor, snowsports, cycling and consumer product industries that align with the interests and passions of its founders. ZG Collective’s team of in-house experts support and grow their brands with ERP/CRM, marketing, PR, web design, and direct-to-consumer sales/marketing services. For additional information, please visit the company’s website at www.zgcollective.com.


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