The start with the first five dealers had very promising, says Leki. Andreas Kraus of Intersport Kraus from Dillingen between Ulm and Ingolstadt on the Danube is one of them. He describes the experience of the first five months, "Leki has found a very good approach to bring together brand and dealers in an e-commerce system. The automated processes in the background function smoothly and the expense is good for us to integrate into the stationary daily business. "
The tendency of the items purchased go clear in the high-end segment of the Leki range - there lies the returns rate of about 15 percent. More than half of the returns had been incurred in December. Kraus: "But you should be aware that the consumer decides to purchase. We are often surprised that so bought high-priced. Since we have to adapt our range to the online demand better. "
Leki announces to join mid-March, more dealers to the online system. It's important that the dealers were geographically distributed optimally in Germany, as this short delivery and high product availability is ensured. Besides the extension parallel traders have the conversion rate (CR) can be increased. For this purpose one uses Leki targeted online marketing tools such as Google Adwords. In addition, a user-friendly interface in the shop for more care "look and feel".
( German source Spomo.de )
Aucun commentaire:
Enregistrer un commentaire