TimexRewards.com will capitalize on the strong heritage of the
Timex Ironman brand, in existence since 1986 when Timex introduced the
first licensed Ironman watch. The site serves as a content portal,
housing videos, news, stories, and training tips from professional
athletes, trainers and coaches that reflect the lifestyle of runners and
endurance athletes. In exchange for registering and sharing content to
one's social channel, users receive points which "unlock" exclusive
prizes.
"We are excited to launch this platform, and the opportunity to give back to our most loyal brand advocates," says Gary Cohen, president and CEO of Timex Group. Cohen says publishing authentic content is a key strategic pillar of the program. "It's less about promoting our products directly and more about showcasing real examples of the lifestyle you can live by training the right way."
As users share content to their social channels, they redeem points and "unlock" rewards including watches, exclusive discounts, training programs and gear from Timex and other endurance brands including TrainingPeaks, MapMyFitness, yurbuds and TheTriShop.com. The largest incentive is a trip for two to Kona, Hawaii to see the 2013 Ironman World Championship.
"Our brand advocates are among the most passionate in the world and we want to reward that passion," says Sam Martin, Senior Brand Manager, Timex Sports. "We also understand the importance of providing an incentive for participation in the digital world and we will continue to measure and evolve our program to ensure that relationships with our brand advocates are mutually beneficial."
( Source SportsOneSource )
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