22/02/2013

Retail news ( China Flash ) : Chinese brands closed over 3,000 sports stores in 2012

Chinese sports brands shuttered altogether more than 3,000 retail stores in 2012, compensating for their strong expansion in previous years and feeling the pinch from the growing competition from the international sports brands.

Li Ning and Peak Sports closed down about 1,200 and 1,000 doors, respectively. China Dongxiang shut 569 Kappa stores. Anta Sports and 361 Degrees closed 110 and 96 stores, respectively, according to local reports.

On the other hand, the low-priced Xidelong brand added 297 new points of sales through its distributors and retail partners.

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