26/02/2013

Business news :Stöckli, New structure in sales management

Ski and Bike company Stöckli Swiss Sports AG has changed its sales management. The long-time sales manager Hanspeter Streule is (right) retire from the international sales and focus in the future on his own request to the domestic market. New Head of Sales Internatonal is was the beginning of the come vist Gerhard Hämmerle (left) ... 
As before, the name Hans Peter Streule's international ski world a large number. Not only because he swung in the 1999 bankruptcy Ski Manufacturer Gebr Streule AG originates, but because he has followed the former competitor and only surviving Swiss Skianbieter Stöckli incremental and an international distribution network. Only in 2000, Stöckli had decided to expand internationally. In the home of the provider is particularly well represented with its own stores in the sales race, but also been supplying the independent sports and bicycle dealer. The Swiss retailers - a domain of Hanspeter Streule - wants to focus the internationally recognized Skiveteran future. 

International business is Streule handed over to the Swiss at the new emerging Gerhard Hämmerle. He is also almost 25 years in the international ski shop at home. The former coach of the Austrian women's ski team began his industry career with Head, Atomic changed in 1996 and 1999 to Nordica. From 2003 to late 2012 as a brand was Hämmerle boss when in the field Skip slats and Italian bonds coming ski and apparel provider Vist in use. 

According to press release from Hämmerle Streule is worked step by step in his new field. International we will focus on how far the winter sports area. Later, however, is also in the race successfully Stöckli gekurbelte bicycle theme reinforced roll out of Switzerland. Moderately product you would already be ready. 

In the future, it was necessary to also establish sales technically good on the new bike for Stöckli international market. As you know the Swiss, they will not rush it, but once the commitment as well as the issue of Ski expand them step by step. 

As previously reported, the Swiss company is already thinking about a way to the German bicycle market. It should above all quality mountain bikes and e-bikes are the focus of a comprehensive supplier matured ski and bike dealer. 

( German source radmarkt.de, Text: Jo Beckendorff, Photo: Stöckli )

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