In the ongoing pursuit of greener products with
lower environmental impacts, Firewire has developed our most
eco-friendly technology to date. Working in conjunction with Australian
master cabinetmaker Grant Newby, Firewire has taken 21st century
surfboard manufacturing techniques and combined them with a centuries
old material……………wood!
Built using Firewire's proven ‘sandwich construction’
process, TechnoGrain resembles our popular Future Shapes Technology
(FST) but with different materials. The top, bottom and parabolic rails
are comprised of sustainably sourced Paulownia wood, which, unlike other
types of natural materials, is very stable in wet conditions. Coupled
with its durability, this water resistance allows us to dramatically
reduce the amount of fiberglass and resin used, which yields a
tremendously light, high-performance surfboard.
The exterior of all TechnoGrain boards are sealed with an
Entropy bio-resin hot coat on the deck and bottom as well as a small
fiberglass rail lap. The Paulownia exterior is bonded to the EPS core
using the bio-resin under vacuum and a single layer of lightweight cloth
is added under the top deckskin for increased compression strength.
"Granted its not quite a 'cradle to cradle' sustainably
built surfboard, but in our opinion TechnoGrain is a significant step
towards that goal", said Firewire CEO Mark Price. "Perhaps the most
promising aspect of this tech, beyond its eco-cred, is that a number of
our team riders say it’s the best performing technology that we offer.
We believe that the only way eco-boards are going to gain significant
market share is by offering surfers comparable performance with little
or no increase in price. TechnoGrain has both of these critical
attributes".
Team rider and big wave charger Timmy Reyes is one who has
completely endorsed the tech. “When I first saw the board I was blown
away. Definitely one of the coolest boards I have ever seen. The grain
gives it kind of an organic appearance that you don’t get from the
traditional white board. Then I picked one up and I knew it was on!”
Timmy continues “I have
been riding the tech consistently now for a couple months from 2ft to
15ft faces and I can do no wrong. It paddles like a champ and the
feedback the boards give you when you are on a wave is incredible. They
are so lively and responsive. Overall, the TechnoGrain boards have
been some of the best boards I have ever ridden.”
TechnoGrain will launch
in the form of the Spitfire and Baked Potato in early May in the US and
AUS markets with Europe getting their first run in quarter 4 of 2013.
Additional models to follow.
“Firewire believes that
refinements to the shape of today’s modern surfboards can only produce
incremental performance benefits. Exponential improvements in
performance require the ongoing development of new materials and
construction methods, which, in turn, will fuel new, design
opportunities. In addition, with the increased eco-consciousness of
today’s consumer, Firewire is constantly refining our raw materials to
decrease our carbon footprint below the current levels, which are
already 50 times less than conventional polyurethane boards”
US Sales Contact:
mike.milliken@firewiresurfboards.com
AUS Sales Contact:
raz.mehlsen@firewiresurfboards.com
Media Contact:
chris.cary@firewiresurfboards.comWebsite : www.firewiresurfboards.com
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