Retail News : Cisalfa Sport spa back in the family Mancini

Challenge 2012 Ltd., wholly owned by the Mancini family, has acquired 100% of the package. Of this, 67% comes from the bottom Investors Associates and the rest by managers and other minority shareholders

 The 2,200 employees and 160 pdv back then under the management of those who had started the business. In particular, Vincent Mancini, the historical founder of the network, as an important player in the retail sporting goods, returns to be with her family, owner of Cisalfa spa sport. Always at his side as precious and irreplaceable right arm, his brother Maurice, he was appointed vice-president while Vincent takes office as at and for Cisalfa Sport spa, whether for Intersport Italy spa. 

A Brief History
Within 15 years the company has exceeded the threshold of 150 stores, acquiring historic brands such as Germans, Longoni Sport, Sport and Milanesio Este.A rapid and constant up to 2007/2008, then the incumbent and the continuing economic crisis, partially stopped the evolution of the network that already "suffered" the static system of finance. There was, in fact, a spin that caused economic and financial, from 2007 to 2012, a huge growth in debt with banks and which threatened to bring the company directly to liquidation. 

Renovation 
Today, through agreements with the banking system, under the new rules of business solutions to the crisis, has already begun the first phase of the restructuring. We continue to open pdv, but at the same stores will be closed less efficient. A choice must for not wasting energy and stimulate business according to the evaluation criteria ranging from logistics to the study of territory.The primary objective and 'give a future to the company, revolutionizing the business model and making it out of the purely financial logic of escape from a deep recession in the market.

The Mancini family precise 
In a statement the family Mancini says: "There are numerous reports in the last few weeks of warheads economic / financial; many inaccurate, not exhaustive, and often misleading. Has been said that the deal goes through Article 182-bis of Royal Decree 267 / 42, which provides for special measures for the industrial and financial restructuring of large companies. True, but very incomplete. There is a company with more than 2,200 employees and 160 pdv spread throughout the country. And there was a tightening economic and financial which resulted, from 2007 to 2012, a huge growth in debt with banks and which threatened to bring the company directly to liquidation. "

MEDIUM-TERM OBJECTIVES
• Create a 'commercial offer more consistent with the demands of the market.
• Improved quality / price ratio 
• Progressive and constant investment towards Trademarks property - Best Company, 8848, ABC.  
• Implement the commercial development of the license ELLESSE 
• Countering the competition with quality strategies Counter and sometimes expose, especially price competition that has made the main lever of purchase, forgetting all too often the value of quality. 

For Cisalfa, the only real quality is the objective one that is very different from that only "perceived". For Cisalfa Sport is the price of quality that makes' the difference. INTERSPORT ITALY Cisalfa Sport spa holds the majority stake in Intersport Italy. Group buying connected to Intersport International, the world's largest network of sports. Today there are about 185 members who are selected by the panel, chose the bargaining power and service offered by the Italian network. A stable revenue, a franchising project in great evolution - 7/8 openings per year - and a phase of rationalization that follows the guidelines of Cisalfa Sport. Intersport Italy has been and will always be present in the corporate structure of Cisalfa spa sport. An indissoluble union that can represent the turning point when the market will begin again to rise. Challenge and the future The name is in the DNA of the intent. Do not be prey or predators. Do not passively accept the financial logic, but working to restructure. The freedom to safeguard your company as a challenge, a trophy to show off with the humility of one who begins to believe in the future. Now is the time to heal, renew, evolve after the great blackout, with the valuable know-how capitalized over the years.

( Italaian source by Ugo Stella GDOWEEK.it )