Vans and International Management Group (IMG) officially
announced a three-year partnership encompassing Vans’ title sponsorship
of the US Open of Surfing. In September, Nike announced it was severing
ties with the event, which has been around in various forms since 1959.
“This is a big moment for the Open,” says James Leitz, SVP of IMG and
Executive Producer of the Vans US Open of Surfing. “The event has been
growing rapidly over the past several years and Vans has stepped in,
harnessed all that energy and with their authentic roots and inclusive
vision, will help steer this massive happening for many years to come.”
“Vans
and IMG have been partners for the better part of two decades. Being
able to continue this relationship via such an iconic platform, in our
own backyard, is simply a perfect fit," says Doug Palladini, Vans' Vice
President of Marketing. "We are really looking forward to bringing the
entire surf and skate industry back to the US Open, leading by working
with all of our peers, and inspiring a whole new generation of action
sports fans. As we continue to grow our role in surfing, the US Open and
the City of Huntington Beach afford us one of youth culture's most
powerful events to share our spirit of Off the Wall with millions of
people. ”
The summer’s biggest youth culture festival, the US
Open of Surfing returns to “Surf City USA” (Huntington Beach, CA) July
20 – 28. 2013 marks the 20th anniversary of the prestigious surf
contest, and 54 years of consistent, competitive surfing at the iconic
Huntington Beach Pier.
The “Super Bowl of Action Sports,” owned
and produced by IMG, the global leader in sports and entertainment, is
headlined by the world’s best men’s and women’s surfers, professional
skateboarders, musicians, and emerging artists. The nine-day event
attracts crowds of upwards of one million people and showcases a 10-acre
Action Sports' retail and brand experience. US Open spectators will
enjoy an interactive festival featuring more than 100 exhibits,
autograph signings, DJs, guest emcees and prize giveaways. Live webcast
and consumer information is available on www.usopenofsurfing.com.
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( Through SportsOneSource.com )
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